Digital Marketing
Timeline
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September 14, 2022Experience start
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January 23, 2022Project Scope Meeting
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February 19, 2022Website Analysis report will be Due
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March 12, 2022Implementation plan of the digital advertising campaign will be due.
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April 16, 2022Company feedbacks
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October 7, 2022Web analysis report due
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December 5, 2022Experience end
Timeline
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September 14, 2022Experience start
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January 23, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 19, 2022Website Analysis report will be Due
Students will complete the website analysis report.
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March 12, 2022Implementation plan of the digital advertising campaign will be due.
Students will submit the implementation plans by March 11th.
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April 16, 2022Company feedbacks
The company will implement the ads campaign plan between March 14 and April 11th and provide performance feedback by April 15th.
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October 7, 2022Web analysis report due
students will submit their web analysis reports to the company by then.
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November 12, 2022Digital ad campaign plan due
students will submit their ad campaign plans to the company by then.
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November 22, 2022digital ad campaign starts
The company will start the ad campaign on Monday, Nov. 21st. The campaign will last for two weeks, covering the U.S. Thanksgiving. The company can use it as a reference for the promotion plan during the Christmas season.
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December 5, 2022Experience end
Categories
Advertising Digital marketing Search engine optimization Social media marketingSkills
target audience digital advertising web navigation google analytics web site analysis page layout advertising campaigns search engine optimization bidding advertisementThe project is to help the company to refine its website and improve its digital advertising performance. Students need to access the company's Google Analytics data and digital advertising data.
Based on the Google Analytics data, students will conduct a comprehensive evaluation of the company's website, including the strengths and weaknesses of the website's navigation structure, page layout, content, search engine optimization settings, etc. and will provide concrete suggestions to improve the website.
Students will investigate the company's historical advertising performance and propose an implementation plan for a two-week digital ad campaign. The company decides the objectives and the budget of the campaign and will provide the ad content. Students will design keywords/target audience settings, the bidding strategy and the daily ads schedule. The company will select one from the students' plans and execute it. The campaign performance will be counted in students' grades.
Students will complete website analysis reports, including a detailed assessment of the website's functionalities and components, and specific suggestions in terms of navigation structure, page layout, content, search engine optimization, etc.
Students will propose a two-week digital advertising plan. Upon the company's request, the plan can target to improve the current advertising practices, with the same advertising budget, but a refined selection of keywords, target audience, and/or a better bidding strategy. Or it can be designed for a new advertising campaign, with new objectives and a specified budget.
Project timeline
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September 14, 2022Experience start
-
January 23, 2022Project Scope Meeting
-
February 19, 2022Website Analysis report will be Due
-
March 12, 2022Implementation plan of the digital advertising campaign will be due.
-
April 16, 2022Company feedbacks
-
October 7, 2022Web analysis report due
-
December 5, 2022Experience end
Timeline
-
September 14, 2022Experience start
-
January 23, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 19, 2022Website Analysis report will be Due
Students will complete the website analysis report.
-
March 12, 2022Implementation plan of the digital advertising campaign will be due.
Students will submit the implementation plans by March 11th.
-
April 16, 2022Company feedbacks
The company will implement the ads campaign plan between March 14 and April 11th and provide performance feedback by April 15th.
-
October 7, 2022Web analysis report due
students will submit their web analysis reports to the company by then.
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November 12, 2022Digital ad campaign plan due
students will submit their ad campaign plans to the company by then.
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November 22, 2022digital ad campaign starts
The company will start the ad campaign on Monday, Nov. 21st. The campaign will last for two weeks, covering the U.S. Thanksgiving. The company can use it as a reference for the promotion plan during the Christmas season.
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December 5, 2022Experience end
Project Examples
Students in previous semesters have worked with several companies, including restaurants, craft stores, and a furniture manufacturer. Most companies refined their websites based on students' suggestions, and around 50% of companies gained a significantly-increased amount of sales or business leads from the digital advertising campaigns.
Companies must answer the following questions to submit a match request to this experience:
A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.
A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.
Timeline
-
September 14, 2022Experience start
-
January 23, 2022Project Scope Meeting
-
February 19, 2022Website Analysis report will be Due
-
March 12, 2022Implementation plan of the digital advertising campaign will be due.
-
April 16, 2022Company feedbacks
-
October 7, 2022Web analysis report due
-
December 5, 2022Experience end
Timeline
-
September 14, 2022Experience start
-
January 23, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 19, 2022Website Analysis report will be Due
Students will complete the website analysis report.
-
March 12, 2022Implementation plan of the digital advertising campaign will be due.
Students will submit the implementation plans by March 11th.
-
April 16, 2022Company feedbacks
The company will implement the ads campaign plan between March 14 and April 11th and provide performance feedback by April 15th.
-
October 7, 2022Web analysis report due
students will submit their web analysis reports to the company by then.
-
November 12, 2022Digital ad campaign plan due
students will submit their ad campaign plans to the company by then.
-
November 22, 2022digital ad campaign starts
The company will start the ad campaign on Monday, Nov. 21st. The campaign will last for two weeks, covering the U.S. Thanksgiving. The company can use it as a reference for the promotion plan during the Christmas season.
-
December 5, 2022Experience end