DeGroote School of Business - McMaster University
DeGroote School of Business - McMaster University
Hamilton, Ontario, Canada
Description

Exceptional Education with Real Purpose.

Latest feedback

Lana Burchell
Managing Director
May 8, 2024
Experience Feedback
I cannot recommend Dr. Wu and both his undergraduate and graduate programs. This is my second time working with him this semester. Under his tutelage and with the help of his students, my business saw tangible results in terms of marketing. I'm quite happy to report that our Google Ads campaign that only ran for 2 weeks resulted in 10-12 sales in one weekend. They gave me the tools and skills I needed in order to continue these Ads on my own. I can't recommend Dr. Wu enough and look forward to working with him again.
DeGroote School of Business - McMaster University
Web Auditing & Digital Ad Campaign Solutions from Graduate Students
DeGroote School of Business - McMaster University
Steve's Tea Company & Tearoom
Website Development
Steve's Tea Company & Tearoom
Mark Peck
Mark Peck
Founder/CEO
April 28, 2024
Experience Feedback
Dr. Wu and his class were great to work with, and I learned a lot as well! They were very responsive and provided additional materials to help us with our future campaigns.
DeGroote School of Business - McMaster University
Web Auditing & Digital Ad Campaign Solutions from Graduate Students
DeGroote School of Business - McMaster University
Children's Dream Adventures
Website Audit and Digital Marketing Campaign
Children's Dream Adventures
Diana Chu She / Her
Business Development Manager
April 27, 2024
Experience Feedback
This was a great opportunity for Mi BOWL to access knowledgeable educators and students. Thank you for all your help!
DeGroote School of Business - McMaster University
Web Auditing & Digital Ad Campaign Solutions from Graduate Students
DeGroote School of Business - McMaster University
Mi Bowl Meal
Social Media Marketing Campaign
Mi Bowl Meal

Recent experiences

Supply Chain Management-Winter 2025

MBA O734

Feb 2, 2025 - Apr 26, 2025

The DeGroote School of Business at McMaster University invites employers to collaborate with senior students enrolled in the MBA O734 Supply Chain Management course. These learners are building expertise in supply chain design, management, and optimization. They are equipped with analytical and software tools necessary for solving complex supply chain problems and are learning to align operational and competitive strategies. Throughout this project, students aim to develop solutions that improve coordination, inventory management, and overall supply chain performance. Employers are expected to engage in regular communication with the students, provide necessary project information, offer guidance, attend the final presentation, and give constructive feedback on the students’ work through the Riipen platform.

Admin Abiha Hassan
Matches 0
Category Competitive analysis + 3
Open Closing on February 1, 2025

Digital Marketing Solutions from MBA Students-2025

M752

Jan 7, 2025 - Apr 9, 2025

Embark on a transformative journey with second-year MBA graduate learners from DeGroote School of Business, McMaster University, as they immerse themselves in the dynamic realm of Digital Marketing. These budding experts specialize in marketing-oriented web design, search engine marketing, and social media marketing, among other facets. Ready to amplify your digital marketing performance? Collaborate with 3-5 learner groups to receive a meticulously crafted website optimization plan and a dynamic two-week digital advertising campaign. These projects will benefit from close mentorship by Professor Ruhai Wu and seasoned teaching assistants. Who are we looking for? To partake in this collaboration, you need to: Provide access to Google Analytics and digital ad accounts. Allocate a budget ranging from $500 to $1,000. Furnish necessary ad content (text, photo, video) during the project. Who are we NOT looking for? If these criteria are not met, our students won't be able to support you further. Please refrain from sending a match request if you cannot adhere to these prerequisites. Companies with less than 6 months of data available on Google Analytics If we have collaborated together before, we will respectfully decline your request to ensure that students are compliant with plagiarism laws

Admin Abiha Hassan
Matches 2
Category Advertising + 4
Closed

Enhance Your Business with Data-Driven Insights

BUSADMIN O712

Oct 15, 2024 - Dec 14, 2024

The DeGroote School of Business is proud to present a unique opportunity through our course, Data Analytics with Python . Our students in our Master of Business Administration program, will be equipped with comprehensive skills in Python programming and data analytics. They are prepared to tackle real-world business challenges by performing data preprocessing, visualization, exploratory data analysis, and building statistical and machine learning models. This hands-on experience is designed to produce data-driven business decisions and valuable managerial insights. Employers participating in this experience are expected to engage in communication with the learners, provide necessary information for the project's success, attend the final presentation virtually, and offer constructive, professional feedback through the Riipen platform. Your guidance will be instrumental in shaping the future of these aspiring data analysts.

Admin Abiha Hassan
Matches 0
Category Data analysis + 3
Closed

Digital Marketing Solutions from MBA Students-Fall 2024

M752

Sep 24, 2024 - Dec 14, 2024

Embark on a transformative journey with second-year graduate learners from DeGroote School of Business, McMaster University, as they immerse themselves in the dynamic realm of Digital Marketing. These budding experts specialize in marketing-oriented web design, search engine marketing, and social media marketing, among other facets. Ready to amplify your digital marketing performance? Collaborate with 3-5 learner groups to receive a meticulously crafted website optimization plan and a dynamic two-week digital advertising campaign. These projects will benefit from close mentorship by Professor Ruhai Wu and seasoned teaching assistants. Who are we looking for? To partake in this collaboration, you need to: Provide access to Google Analytics and digital ad accounts. Allocate a budget ranging from $500 to $1,000. Furnish necessary ad content (text, photo, video) during the project. Who are we NOT looking for? If these criteria are not met, our students won't be able to support you further. Please refrain from sending a match request if you cannot adhere to these prerequisites. Companies with less than 6 months of data available on Google Analytics If we have collaborated together before, we will respectfully decline your request to ensure that students are compliant with plagiarism laws

Admin Ruhai Wu
Matches 2
Category Advertising + 4
Closed