Social Media Marketing Coordinator

Filz is a start-up company offering innovative and sustainable solutions to the candle industry. We are seeking a creative, strategic, and organized individual to join our team as our Marketing Campaign Coordinator. As the Marketing Campaign Coordinator, you will be an integral part of our team. Your primary focus will be leading the launch of our product, including: Content creation Strategic planning Organizing and leading marketing campaigns. The successful applicant will work closely with the company’s Directors to develop the various components that will make up the launch campaign. The applicant will be joining the company during the pre-launch phase. The product launch is comprised of a 30-day campaign scheduled to commence in March.

Increase Shopwise Instagram Engagement

The main goal for the project is to boost Shopwise's Instagram engagement rate from 3.80% to 7% and grow our followers to over 5k. Shopwise is Canada's first sustainable fashion marketplace. We make it easier for people to shop smarter by bringing together over 30+ brands you can trust that prioritize both people and planet. This is a fantastic opportunity to make a significant impact on our brand's online presence and contribute to our mission of building a better fashion future. If you're passionate about digital marketing and sustainability, we want to hear from you! This project will involve several different steps for the learners including: - Analyzing the current Instagram engagement rate and followers. - Developing a digital marketing strategy to increase engagement and followers. - Creating and scheduling engaging content for Instagram posts. - Implementing targeted advertising and influencer partnerships. - Monitoring and analyzing the performance of the digital marketing efforts. - Making adjustments to the strategy based on performance data.