Marketing Team Members for Women's Leadership Symposium

The goal of this project is to create a marketing rollout program for the upcoming year that will expand brand awareness and attract a younger demographic, primarily college and university students. The team should also focus on increasing attendance for the 2024 symposium through early-bird ticket promotions and engaging audience participation with posts promoting the event.  "Payment by funder C$1,400.00"

Email Marketing Campaign

Our school is in the process of moving from an existing child care setting to a new business and we want to convey our unique hybrid nature/forest montessori school message to the hamilton area. We would like to work with students to design a new email marketing campaign for our school . This will involve several different steps for the students, including: Familiarizing themselves with our School's ethos, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Research factors affecting the effectiveness of email marketing, such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.