Create Brand Manual for Play Forever
The goal of this project is to create a brand manual for Play Forever, a non-profit organization providing structured and accessible recreation, education & mental health services to the youth of Toronto, Ontario. The brand manual should include the organization's mission, vision, values, and brand identity. It should also include guidelines for how to use the brand identity in marketing materials, website design, and other communications.
Digital Marketing Lead Generation for Emaww
The main goal for the project is to generate leads for Emaww, a company that offers an AI SAAS Solution designed to track emotions on websites. The project aims to attract marketers, UX designers, and CxOs to try the product and potentially become customers. This will involve several different steps for the learners, including: - Understanding the target audience and creating marketing materials that appeal to them. - Developing and implementing a digital marketing strategy to reach the target audience. - Creating compelling content to showcase the benefits of Emaww's AI SAAS Solution. - Utilizing various digital marketing channels such as social media, email marketing, and content marketing to generate leads. - Analyzing the performance of the digital marketing efforts and making adjustments as needed.
Digital Content Creation - Social Media Content Creation to Clients Q2
What is the main goal for this project? PROJECT SCOPE We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. The main project is to research and create content based on the newest insurance trends. Students will then turn such information into a newsletter to be circulated weekly to subscribers email. Ultimately, you will be working on content creation for our organization that we can use as go-to marketing tools. TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 80 hours BENEFITS: Develop skills respective to business & communications In-depth understanding of the insurance & tech landscape Letter of Reference/Recommendation & Potential future part-time/full-time employment Stipend provided by Riipen We welcome anyone & everyone who sees value in this opportunity to get in contact with us!
Content Creation and Social Media Strategy for AYD Internet Marketing
The main goal for the project is to create engaging blog content and social media content for AYD Internet Marketing. This includes conducting research into keywords, creating effective blog usage within site structure through content interlinking, and proper utilization of best on-page SEO practices. Additionally, the project aims to create short-form written, long-form, images, and infographics for social media platforms with a focus on LinkedIn. Research into content topics relevant to the marketing industry and trends will also be required.
Social Media Marketing Campaign: Youtube, TikTok
Our company advertises fun French learning programs for parents and young children online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. We feel confident with our current Instagram social content, but are looking to expand our reach to other social media platforms including: YouTube, TikTok, and any others that the team feels will fit well within the marketing campaign (ex: Pinterest). This will involve several different steps for the students, including: Familiarizing themselves with our company’s programs, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Creating content for each channel using our Instagram content as a starting point for sample content Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.
Marketing Plan for Confluence Heating and Cooling Ltd.
The main goal for the project is to develop a comprehensive marketing plan for Confluence Heating and Cooling Ltd. that will increase brand awareness, generate leads, and drive sales. This will involve several different steps for the learners, including: - Conducting a market analysis to identify target demographics and competitors. - Developing a marketing strategy that includes online and offline tactics. - Creating a content calendar for social media and blog posts. - Designing promotional materials such as brochures and flyers. - Implementing a customer relationship management system to track leads and conversions. - Measuring the success of the marketing plan through key performance indicators.