Market Research and Competitive Analysis for Now Organic Farms
The main goal for the project is to conduct market research and competitive analysis to help Now Organic Farms understand the current market landscape and identify opportunities for growth and improvement. This will involve several different steps for the students, including: - Gathering data on the organic farming industry, including market trends, consumer preferences, and competitor analysis. - Analyzing the data to identify key insights and opportunities for Now Organic Farms. - Developing a report with recommendations for Now Organic Farms based on the research and analysis conducted.
Market research and validation for launching a De-id product
Breeze Traffic is considering launching a new product for removing all personal information from videos and other types of data (audio, pictures, documents, datasets, etc.) in real time. See here: https://de-id.ai and here https://de-id.ca We want to gain a deep understanding of the target market for this product and the overall market for privacy technologies, so we can make a “go/no go” decision and uniquely position this product and our company within the privacy space.
Market Research
Our company advertises thousands of products online. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry. We would like to collaborate with students to conduct market research. This will involve several different steps for the students, including: Familiarizing themselves with our company’s values, products and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Finding the correct people to contact at the various companies
Marketing Strategy and Research
We are looking to reach a wider audience of users through features from bloggers, influencers, media shout-outs, etc. The goal of this project is to create a spreadsheet with categories for the ways in which our product can be featured, people/organizations for each of these categories, and details for each person/organization such as who they are, what they do, projected audience size, why we'd be a good fit, what we can offer as incentive, their contact information/links, etc. You will be trying to come up with the best marketing strategy for approaching each person/organization.
User Testing & Discovery
The goal of this project is to find and interview people for two separate types of interview: user testing and user discovery. User Testing: Gathering feedback on what people think of Noo Speak's UI/UX, features, usefulness, what they like/dislike, what they want to see changed, etc. User Discovery: Finding language learners and collecting feedback on what people think of existing language learning apps, what they want in a language learning app, how they currently learn languages, what helps them, etc. By the end of the project, we aim to have interviewed 10 people from each category.