Social Media Content Creation for Women's Fashion

# of positions: 2 In this project, you will use your creativity and design skills to create content for Instagram and TikTok based on our content calendar, which will include fashion styling tips, outfit inspirations, brand features, Flashee app and product features, and trending fashion content. By the end of the project, you will have a collection of fashion related posts you will be proud to show off! Goals Increase social media following by 10% Increase social media engagement by 1%

Content Creator & Social Media Marketing Campaign

Filz Candle Co. is preparing to bring to market a patent-pending, refillable candle jar. The main focus of this project will be creating content (primarily video content) to raise brand awareness. We would like to work with students who are comfortable being in front of a camera to create video content for various social media platforms to educate the public on our product. You will be responsible for strategizing social media campaigns and developing the respective social media content (pictures, videos, posts, etc.,). You will also be responsible for analyzing the social media content and helping to develop social media campaigns. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for various channels (TikTok, Fb, IG, Pinterest, YouTube) Identifying metrics to monitor throughout the campaign. Creating social media content (this will be the primary focus)

Content Creator

This project is designed to spearhead a dynamic and innovative social media campaign tailored for Filz Candle Co. Our objective is to orchestrate a campaign that resonates with core demographics, leveraging various social media platforms, including Instagram, TikTok, and YouTube, with a special focus on virality through TikTok as a means to build brand awareness. Participants will immerse themselves in a comprehensive marketing strategy, from conceptualization to execution, ensuring that content is not only engaging but also steeped in current trends. The initiative will involve meticulous analysis of social media metrics to refine and enhance marketing tactics in real-time. PLEASE NOTE: Applicants should feel comfortable being on-camera to develop necessary marketing materials.