Red River College Polytechnic

Winnipeg, Manitoba, Canada

Looking to elevate your organization, and bring it to the next level? Bring on learners from Red River College to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will: 1. Describe the key concepts and processes used in the study of consumer behavior to explain why consumers make purchases.   2. Identify key ethical and social responsibility issues associated with marketing that impacts consumer behaviour.   3. Determine the factors that influence the spread of a new idea.   4. Explain how diffusion of innovation manifests itself in different ways in various cultures.   5. Analyze current trends in consumer behaviour.   6. Apply current trends in consumer behaviour to the marketing of a product or service.   7. Evaluate the effectiveness of marketing programs and their attempts to influence consumer behaviour.   8. Construct profiles of target market segments to identify which consumer groups are most likely to purchase a product.   9. Formulate effective marketing strategies to influence consumer decision-making.   10. Create a project to assess the consumer decision-making process.