Digital Health Outreach Strategy Development & Engagement

LOCVM aims to enhance its platform's visibility and engagement among healthcare professionals across Canada. The project involves designing and executing comprehensive outreach strategies targeting clinics, hospitals, and physicians. The goal is to increase platform awareness and foster connections within the healthcare community. Learners will apply their marketing and strategic planning skills to develop digital campaigns, organize webinars, and plan in-person clinic visits in Toronto. Additionally, they will explore event marketing opportunities to effectively engage healthcare professionals. This project provides an opportunity for learners to apply classroom knowledge in marketing and communications to real-world scenarios, focusing on the healthcare sector.

Digital Health Platform Go-To-Market Strategy

LOCVM Inc. is seeking a comprehensive go-to-market strategy to expand the user base of its digital health platform. LOCVM is a centralized platform that makes it easy for clinics and hospitals to find, book, and manage temporary physician coverage, also known as locum tenens. We provide an end-to-end solution that replaces outdated, manual workflows with a streamlined digital experience. Our goal is to modernize how physician coverage works—making it faster, more compliant, and less stressful for both healthcare providers and institutions. The goal of this project is to identify and analyze potential market segments, understand user needs, and develop targeted marketing strategies to effectively reach and engage these audiences. The project will involve researching current market trends, evaluating competitor strategies, and identifying unique value propositions that distinguish LOCVM's platform from others. Learners will apply their knowledge of marketing principles, consumer behavior, and digital marketing techniques to create a strategic plan that aligns with LOCVM's business objectives. The project will culminate in a presentation of the proposed strategy to LOCVM's leadership team.

Sales Strategy & Outreach Development

Help LOCVM Build Its Sales & Outreach Strategy  LOCVM is looking for creative, strategic-minded students who are excited to help us revamp our sales and outreach process from the ground up . This is a unique opportunity to gain hands-on experience in startup sales strategy and client outreach execution. We're building a streamlined, actionable market plan to connect with our target audience—and we want you to help shape it. What You'll Work On: Collaborate on building a sales strategy tailored to LOCVM’s goals and ideal customer profile Identify key contacts and outreach channels within our target industries Craft compelling messaging to represent LOCVM’s value in the marketplace Create a clear, step-by-step outreach guide for future sales and marketing team members (including call/email script our team can use to consistently pitch LOCVM) Execute initial outreach based on the strategy you helped build, and analyze early feedback Who You Are: A student who’s excited about startups, growth strategy, and real-world marketing Strong communicator who enjoys research, writing, and strategic thinking Not afraid to test, iterate, and learn from hands-on outreach experience Join us at LOCVM and help shape how we grow. This project will directly impact our business and give you a front-row seat to how early-stage startups build traction.

Web App UI / UX Design Improvement (Desktop and Mobile)

Our company, Locvm.ca , already has a functional web application that was founded to meet the growing demand for flexibility in healthcare staffing. We are now looking to improve the user experience and user flow through thoughtful redesign, optimization, and usability enhancements. This will involve: Conducting background research and a full UX review of our current web application. We will provide a walkthrough, analytics data, and other resources to help students get up to speed. Identifying pain points, areas of confusion, and opportunities for improved navigation, layout, and information hierarchy. Prioritizing improvements that can deliver the most value to our users—especially around content discoverability and ease of interaction. Learning and using modern UI/UX design tools to create a fully interactive prototype. Designing a screen-by-screen user journey that works well across desktop and mobile devices. Conducting user testing and gathering feedback through paper prototypes, moderated sessions, or digital tools.

Newsletter Development & Social Media Campaign

Our start-up was founded to meet the growing demand for flexibility in healthcare staffing. We will be launching a beta version in the upcoming weeks and would like learners to help our start-up finalize and implement our digital marketing plan. This will involve several different steps for the students, including: Conducting background research on the cause. Brainstorming topics for each issue. Setting, coordinating, and enforcing deadlines. Creating materials to be published and making revisions based on feedback. Proofreading drafts of newsletters and recommending areas for improvement. Identification of suitable social media channels and strategies Identification of types of campaign content to create Identification of metrics to monitor the campaign’s success Creation of a social media content calendar to organize the campaign Bonus steps in the process would also include: Recommending other ways to increase awareness about our cause.

Data Analysis & Growth Metrics Visualization for Research Impact

Our start-up was founded to meet the growing demand for flexibility in healthcare staffing.  This project will focus on setting up recurring weekly and monthly analytics processes to track Locvm’s growth, user engagement, and content performance. The goal is to use all available data sources—including raw research data, Google Analytics, email campaign stats, and social media metrics—to generate actionable insights and build automated dashboards that visualize Locvm's growth over time. We would like to collaborate with students to analyze our raw datasets. This will involve several different steps for the students, including: Gaining an understanding of Locvm’s mission, content strategy, and audience Cleaning and validating internal research datasets Performing statistical analysis on research data to identify trends and insights Integrating and analyzing metrics from Google Analytics, email platforms, and social media Creating automated reports and dashboards to track key performance indicators (KPIs), including traffic, user retention, and publication reach Setting up a framework for weekly and monthly reporting to support growth and engagement strategies

Full Stack Development & Testing of Web Application

The main goal for this project is to enhance an existing prototype web application by improving its stability and reliability. This will be achieved through writing comprehensive unit tests and integration tests for both the frontend and backend of the application (both in Next.js!). The app is built using Next.js, MongoDB, and Firebase, and we are aiming to ensure the code is well-tested and the application is running smoothly before it’s deployed on Vercel. What tasks will learners need to complete to achieve the project goal? Your tasks will include: Devise a testing strategy:: Collaborate with the team to create a test strategy by identifying high-priority and high-risk areas of the codebase that need thorough testing. Focus on key features, complex logic, and critical integrations, ensuring comprehensive test coverage through unit and integration tests for the most impactful parts of the application. Testing Existing Code: Write and implement unit tests and integration tests for the existing frontend and backend codebase to ensure it meets the required functionality and quality standards. CI/CD Pipelines: Assist in integrating the new tests in CI/CD pipelines to streamline the development and deployment workflow. This is a bonus skill we are looking for, but prior experience will be a big plus. Collaboration and Documentation: Collaborate with the team to refine features and fix issues. Document your work and ensure that the tests are properly described for future developers. Bonus tasks:  Frontend Development with Next.js: Improve or extend the client-side application using Next.js, focusing on enhancing features and ensuring proper test coverage for components and pages. Backend Development with Next.js API Routes: Utilize Next.js server-side features for creating API routes and backend logic. You'll need to ensure these routes are fully tested and work seamlessly with the frontend. Required Skills: Strong experience with Next.js (both frontend and backend/server-side features). Practical experience with MongoDB for storing and retrieving data. Solid understanding of Firebase Authentication for handling user authentication and management. Familiarity with unit testing and integration testing practices. Familiarity with Vercel for deployment is a bonus, but not required. CI/CD pipeline experience is a bonus.

Full Stack Development & Testing

The main goal for this project is to enhance an existing prototype web application by improving its stability and reliability. This will be achieved through writing comprehensive unit tests and integration tests for both the frontend and backend of the application (both in Next.js!). The app is built using Next.js, MongoDB, and Firebase, and we are aiming to ensure the code is well-tested and the application is running smoothly before it’s deployed on Vercel. What tasks will learners need to complete to achieve the project goal? Your tasks will include: Devise a Testing Strategy: Collaborate with the team to create a test strategy by identifying high-priority and high-risk areas of the codebase that need thorough testing. Focus on key features, complex logic, and critical integrations, ensuring comprehensive test coverage through unit and integration tests for the most impactful parts of the application. Testing Existing Code: Write and implement unit tests and integration tests for the existing frontend and backend codebase to ensure it meets the required functionality and quality standards. CI/CD Pipelines: Assist in integrating the new tests in CI/CD pipelines to streamline the development and deployment workflow. This is a bonus skill we are looking for, but prior experience will be a big plus. Collaboration and Documentation: Collaborate with the team to refine features and fix issues. Document your work and ensure that the tests are properly described for future developers. Bonus tasks:  Frontend Development with Next.js: Improve or extend the client-side application using Next.js, focusing on enhancing features and ensuring proper test coverage for components and pages. Backend Development with Next.js API Routes: Utilize Next.js server-side features for creating API routes and backend logic. You'll need to ensure these routes are fully tested and work seamlessly with the frontend. Required Skills: Strong experience with Next.js (both frontend and backend/server-side features). Practical experience with MongoDB for storing and retrieving data. Solid understanding of Firebase Authentication for handling user authentication and management. Familiarity with unit testing and integration testing practices. Familiarity with Vercel for deployment is a bonus, but not required. CI/CD pipeline experience is a bonus.

Digital Marketing Plan

Our start-up was founded to meet the growing demand for flexibility in healthcare staffing. We will be launching a beta version in the upcoming weeks and would like learners to help our start-up finalize and implement our digital marketing plan. We would like to collaborate with students to design and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, and services. Reviewing marketing content in the form of posts, emails, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible. Recommending a paid advertisement strategy.