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International Marketing Plan - Spring 2024 (06)
MRKT627
MBA Students from University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, and/or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing an appropriate entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive detailed reports and watch the student teams' presentations.
Marketing Plan Project (MRKT 621)
MRKT 621
This semester students are working in groups of 5 to 6 and apply their knowledge in marketing to help your organisation seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Marketing Management Project (MRKT 621)
MRKT 621
This semester students are working in groups of 5 to 6 and apply their knowledge in marketing to help your organisation seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Marketing Management Project (MRKT 621)
MRKT 621
This semester students are working in groups of 5 to 6 and apply their knowledge in marketing to help your organisation seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.