ePoste Marketing and Visual Branding Initiative

The ePoste Marketing and Visual Branding Initiative aims to develop a comprehensive marketing strategy and cohesive visual identity for ePoste, an app designed to simplify content curation across multiple platforms. The project seeks to highlight ePoste's unique features, such as saving posts from Instagram, Twitter, LinkedIn, TikTok, and YouTube, and organizing them into customizable folders. By conducting market research on similar platforms and identifying user pain points, the project will target key demographics, including content creators, professionals, and casual users. The goal is to create impactful campaigns that drive user adoption and engagement, emphasizing the app's core value of simplifying cross-platform content saving.

FlexyGig Launch Strategy and Campaign Development

The project aims to design a comprehensive marketing strategy and launch plan for FlexyGig, a platform that connects gig workers with employers seeking flexible job opportunities. The team will research successful launch strategies of established gig-based platforms like Fiverr, Upwork, and TaskRabbit to identify key tactics and success factors. By understanding these strategies, students will create a tailored marketing plan to increase awareness and user adoption for FlexyGig. The project also involves identifying pain points and opportunities within the gig economy that FlexyGig can address, determining effective marketing channels, and developing engaging campaign visuals. The goal is to craft a cohesive strategy that resonates with both gig workers and employers, highlighting FlexyGig's unique value proposition of flexibility, transparency, and simplicity.

WeVibe Launch Strategy and Creative Campaign

The project aims to develop a comprehensive marketing strategy and launch plan for WeVibe, a matching-based app designed to connect individuals based on shared goals and preferences. Students will research successful launch strategies of similar apps, such as Tinder and LinkedIn, to identify best practices and key success factors. The goal is to tailor these insights into a unique strategy for WeVibe, focusing on building awareness and encouraging app adoption. Additionally, the project involves designing engaging visuals and campaign materials that resonate with the target audience, ensuring a cohesive visual theme that aligns with WeVibe's branding. This project provides an opportunity for students to apply their marketing and design skills in a real-world context.

Brand Elevation: Strategic Marketing and Visual Design

Appy.Yo is looking to enhance its brand presence through a comprehensive exposure marketing strategy. The goal is to develop a cohesive plan that effectively increases brand awareness and engagement across both digital and traditional platforms. This project involves conducting market research to identify opportunities for exposure, creating a detailed marketing strategy, and designing compelling visuals that align with the brand identity. Students will apply their classroom knowledge of marketing principles and design to craft a strategy that resonates with the target audience. The project is designed to be completed by a team of learners within a single academic program, ensuring a focused approach to achieving the objectives.

Physio App Core Development and AI Research

The Physio App aims to revolutionize personalized physiotherapy by providing users with customized exercise routines tailored to their specific injuries, preferences, and fitness goals. The project focuses on developing core functionalities such as user and physiotherapist profiles, routine generation, progress tracking, and real-time feedback. Learners will apply their coding skills to build these essential components, ensuring a seamless user experience. Additionally, the project involves researching appropriate AI models to enhance the app's capabilities. This includes exploring computer vision for exercise form assessment, predictive analytics for injury prevention, and machine learning for personalized routine recommendations. The ultimate goal is to integrate AI effectively to create a safe, effective, and user-friendly app experience.

AI-Powered Mobile Rolodex Enhancement

The project aims to enhance the mobile experience for Rolodex users by developing a seamless, feature-rich application for both Android and iOS platforms. The primary goal is to incorporate artificial intelligence to facilitate intelligent contact management, allowing users to efficiently organize, search, and update their contact lists. This will involve creating streamlined workflows that enhance user experience by making navigation intuitive and interactions more efficient. The project will focus on leveraging AI to provide personalized suggestions and automate routine tasks, thereby improving productivity. By integrating these advanced features, the application will cater to the needs of modern users who demand quick and intelligent solutions for contact management.

Digital Gift Card Integration Enhancement

The project aims to enhance Appy.Yo's eGift platform by integrating digital gift card functionalities. The primary goal is to enable users to create and send personalized digital gift cards seamlessly. This involves researching how leading companies implement gift card integration to identify best practices. The project will focus on building the necessary coding infrastructure to support these functionalities. Additionally, learners will evaluate the potential role of AI in personalizing the user experience, ensuring that the platform not only meets current market standards but also offers a unique, user-friendly experience. The project will provide learners with an opportunity to apply their classroom knowledge in software development, user experience design, and AI applications.

AI-Enhanced Product Discovery for Shopful

The Shopful platform, a leading e-commerce solution, aims to integrate AI capabilities to revolutionize product discovery and personalization. The primary goal is to enhance user experience across both mobile and web applications by leveraging AI technologies. This project focuses on developing algorithms that improve product recommendations, streamline search functionalities, and tailor user interfaces based on individual preferences. By applying classroom knowledge in AI and machine learning, learners will work on creating a more intuitive and engaging shopping experience. The project is designed to be completed by a team of computer science students, allowing them to apply their skills in AI development, data analysis, and software engineering. The outcome will be a prototype that demonstrates the potential of AI in transforming e-commerce platforms.

*Physio App Enhancement: AI-Driven Workout Customization

The Physio App is a mobile and web application designed to assist users in injury management and workout routine customization. Currently, the app includes features such as injury management, custom workout routines, and progress tracking, along with physiotherapist-specific tools for patient management. The goal of this project is to enhance the app by integrating AI capabilities to offer personalized workout routines based on user preferences and injury data. Additionally, the project aims to develop predictive analytics for injury prevention and enable voice-activated assistance for guided exercises. The project will focus on backend development for creating a database and APIs, as well as frontend development for designing UI components. This enhancement will provide users with a more tailored and interactive experience, improving their rehabilitation and fitness journey.

*AI-Enhanced Product Discovery for Shopful

The project aims to integrate advanced AI features into Shopful, a mobile/web platform, to enhance user experience in finding products at nearby stores. The primary goal is to implement intelligent recommendations, accurate product matching, and predictive capabilities. By leveraging AI-driven search engines, the project seeks to improve the interpretation of search queries, even when incomplete or misspelled, and match them with store inventory data. Additionally, the project will focus on developing a recommendation engine that suggests alternative products and personalizes search results based on user behavior. Real-time inventory insights and geo-location enhancements will further optimize product discovery by predicting inventory availability and offering route recommendations. The project will also incorporate AI-enhanced notifications and sentiment analysis to improve user engagement and satisfaction.

Shopful

Design a seamless, intuitive, and visually engaging user experience for Shopful, a mobile and web application that helps users locate specific products in nearby stores. The interface should focus on simplicity, real-time data, and AI-powered features to enhance product discovery and store navigation. Key Deliverables: Search and Results Interface: Search Bar: A prominent, AI-powered search bar for users to type product names, brands, or categories. Include smart suggestions and auto-complete for better user guidance. Results Page: Display a list of nearby stores carrying the searched product, with details like price, availability, and store ratings. Incorporate filters for sorting by distance, price, or product features. Store Pages: Create individual store pages showcasing available products, store location, hours of operation, and customer reviews. Integrate navigation links for users to find directions via Google Maps or similar tools. User Account and Preferences: Allow users to create accounts to save searches, track product availability, and set preferences (e.g., favorite stores or brands). Add a wishlist feature to monitor desired items. Product Recommendation Section: Design a section on the homepage or results page to showcase AI-driven product recommendations based on user history or popular searches in the area. Geo-Location and Mapping: Integrate an interactive map to visualize nearby stores carrying the searched product. Include route optimization for users visiting multiple stores. Mobile-First Design: Prioritize a mobile-friendly design to cater to users searching on the go, ensuring responsive layouts and touch-friendly interfaces. AI-Enhanced Features: Add dynamic product suggestions and alternative options when the exact product is unavailable. Incorporate predictive features for showing when out-of-stock items are expected to return. Notifications and Alerts: Design a notification center where users can receive alerts about product restocks, sales, or new nearby stores carrying their favorite items. Design Focus Areas: Simplicity: Ensure clean navigation with minimal clicks to access desired information. Visual Appeal: Use modern design principles, consistent typography, and engaging visuals to make the app intuitive and enjoyable. Accessibility: Adhere to accessibility standards (e.g., WCAG) to accommodate all users, including those with disabilities. Consistency: Maintain a uniform design language across mobile and web platforms for a cohesive user experience. Phases for UI/UX Development: Discovery and Wireframing: Conduct user research to identify pain points and preferences. Create wireframes to map the user journey, focusing on ease of navigation. High-Fidelity Prototyping: Design high-fidelity prototypes showcasing the visual and interactive aspects of the interface. Test prototypes with users to gather feedback. Iterative Design Improvements: Refine designs based on user feedback, focusing on clarity, usability, and responsiveness. Handoff to Development: Prepare design assets and documentation for seamless handoff to the development team.

*Physio App UI/UX Design Enhancement

The Physio App UI/UX Design Enhancement project aims to create a user-friendly and visually appealing interface for the Physio app, which is designed to assist users in managing injuries, customizing workouts, and tracking their progress with the support of physiotherapists. The current challenge is to ensure that the app provides an intuitive experience for both physiotherapists and patients, catering to their specific needs. The project will focus on developing a seamless onboarding process, a robust routine generator, and an effective progress tracking system. Additionally, the project will enhance the physiotherapist dashboard to facilitate better communication and routine management. Accessibility will be a priority, ensuring the app is usable by individuals of all ages and varying levels of tech-savviness.

* Seamless eGift UI/UX Design

The Seamless eGift UI/UX Design project aims to enhance the user experience of Appy.Yo's digital gifting platform, eGift. The current challenge is to create an intuitive and enjoyable interface that simplifies the process of creating and sending personalized electronic gift cards. The project focuses on developing a user-friendly system that allows for easy customization of gift cards, ensuring a smooth and satisfying experience for both senders and recipients. By prioritizing mobile optimization, the project seeks to cater to the increasing demand for on-the-go digital solutions. Additionally, the design should be scalable to accommodate future features like group gifting and occasion-based templates, ensuring the platform remains adaptable and relevant.

*Shopful UI/UX Enhancement Project

The Shopful UI/UX Enhancement Project aims to create an engaging and user-friendly interface for Shopful, a platform dedicated to promoting sustainable shopping habits. The primary goal is to design an intuitive app that connects users with local deals and eco-friendly products, enhancing their shopping experience. The project will focus on developing a clean and efficient product discovery page, a comprehensive purchase tracking dashboard, and personalized features that cater to individual shopping preferences. Additionally, the app will be optimized for mobile devices to ensure seamless browsing on-the-go. By integrating these elements, Shopful seeks to encourage sustainable consumer behavior and foster a community of environmentally conscious shoppers.

*Cookful UI/UX Enhancement Project

The Cookful UI/UX Enhancement Project aims to create an engaging and functional user interface for a web platform dedicated to reducing food waste. The platform assists users by generating recipes based on available ingredients, prioritizing ease of use, personalization, and accessibility. The project focuses on designing an intuitive ingredient input system, allowing users to manually enter ingredients or scan barcodes, and includes features for adding expiry dates. Additionally, the project involves creating a dynamic recipe recommendation screen that considers expiring ingredients, dietary preferences, and serving sizes. The goal is to ensure the platform is responsive on both mobile and desktop devices, catering to single individuals and busy households. Future scalability features, such as product scanning, expiry reminders, and community recipe sharing, are also considered.

*Rollodex UI/UX Enhancement Project

The Rollodex UI/UX Enhancement Project aims to revolutionize the user experience for an innovative contact database application designed for professionals and small to medium-sized businesses (SMBs). The primary goal is to create a user-friendly, visually appealing, and functional interface that simplifies the processes of information collection, organization, and retrieval. The project will focus on designing an intuitive dashboard that facilitates easy navigation across various professional spaces, ensuring quick access to critical information such as skills, availability, and pricing. Additionally, the project will incorporate customizable features to allow users to send and collect information through personalized forms, along with advanced search and filtering capabilities. The design will prioritize mobile responsiveness and future app integration, ensuring scalability and alignment with the app’s long-term vision. Emphasis will be placed on clean, minimal design, consistency in visual elements, and adherence to accessibility standards to provide an inclusive user experience.

Cookful Rebranding Initiative

Appy.Yo, a company specializing in digital culinary experiences, is undergoing a rebranding process to transition from its current name, Cookful, . The goal of this project is to update the company's digital assets to reflect the new brand identity. This includes revising the logo, website, social media profiles, and any other digital touchpoints. The project provides an opportunity for learners to apply their knowledge of digital marketing, graphic design, and branding strategies. The team will work collaboratively to ensure that the new brand identity is cohesive and effectively communicates the company's vision. The project is designed to be completed within 80 hours, allowing learners to gain practical experience in a real-world rebranding scenario.

Fitness and Physio App Development

The main goal for the project is to develop a fitness and physio app that incorporates physiotherapy and fitness into a daily routine. The app should allow users to stretch specific muscles and exclude injuries. Physiotherapists should be able to use the app to build routines, while people can use it on a daily basis to stretch specific muscles.

Redesign Appy.Yo Website Coding and UI/UX

The main goal for the project is to redesign the Appy.Yo website coding and improve the user interface and user experience. This will involve updating the website's backend coding to enhance performance and security, as well as revamping the front-end UI/UX to provide a more visually appealing and user-friendly experience for small to medium businesses looking to join the digital world.

Social Media Setup for Appy.Yo

The main goal for the project is to establish a strong presence for Appy.Yo on various social media platforms in order to increase brand awareness, engage with potential customers, and drive traffic to the company's digital platform. This will involve creating and optimizing profiles on platforms such as Facebook, Instagram, Twitter, and LinkedIn, as well as developing a content strategy to consistently share relevant and engaging posts.

Project Management for Appy.Yo

The main goal for the project is to assist Appy.Yo with the management of their digital world joining service for small to medium businesses. This will involve coordinating and overseeing various tasks related to the development and implementation of digital solutions for their clients. The project will also focus on streamlining processes, ensuring timely delivery, and maintaining high-quality standards.

Rollodex Project

The main goal for the project is to prepare for the launch of Rollodex, an app and website that will allow users to gather contacts, manage contacts, and send forms for people to fill out the contacts. The project is in its last phase and the focus is on getting ready for the launch. This will involve several different steps for the team, including: - Finalizing the development of the app and website to ensure they are user-friendly and fully functional. - Testing the app and website for any bugs or issues and making necessary improvements. - Creating a marketing strategy to promote the launch of Rollodex and attract users. - Developing a plan for user support and feedback collection post-launch. - Setting up a system for managing and securing the contacts gathered through the app and website.

Appy.Yo and Innovation lab Marketing

Appy.yo is designed to change how we work with customers and provides support to small, medium and local business. Our mission is to provide a seamless platform that brings together consumers and businesses, fostering a convenient and efficient marketplace. Appy.yo makes digital transformation accesible to everyone and supports the business. It also creates new and innovative apps. Looking to do marketing for: Appy.yo and the innovation lab products: https://docs.google.com/document/d/1mn3cYwXqd7h_7hYIcA677NcwobmSa9qIXlB3T3foGzw/edit?usp=sharing

Cookfuk Rebranding Initiative

Cookful is a cooking app, that helps plan meals based on what you have in the pantry and fridge. Cookful is going through an incubator to launch in Q1. We want to rebrand and rename the project to meet the current UI/UX requirements

Flexygig Project

The main goal for the project is to develop an app and web platform for Flexygig that matches gig work with gig opportunities in someone's area. Additionally, the project aims to create a user-friendly UI/UX design and implement effective marketing strategies to promote the platform. This will involve several different steps for the students, including: - Developing the codes for the app and web platform. - Designing a user interface (UI) and user experience (UX) that is intuitive and visually appealing. - Creating a marketing plan to promote the platform and attract users. - Implementing the marketing strategies and monitoring their effectiveness.

Wevibe Dating App Launch Project

The main goal for the project is to launch the web and app version of the Wevibe dating app, based on speed dating. This will involve using previous code and working towards a successful launch. The project will require coders to work on the development of the app and web version, as well as marketing professionals to create a strategy for promoting the app to potential users.

Shopful Launch

The project is named "Shopful Launch and Development". The main goal for the project is to complete the last stage of web development and successfully launch the website "Shopful", which matches user needs to nearby stores and provides a quick shopping experience in malls. The project is for the company Appy.Yo, which aims to provide small to medium businesses with the ability to join the digital world.

Project POSTE Launch

The main goal for the project is to successfully launch the POSTE app, web, and chrome extension, which is a centralized platform for saving posts. The focus will be on web design, marketing, and coding to ensure a successful launch. This will involve several different steps for the team, including: - Finalizing the web design for the app, web, and chrome extension to ensure a user-friendly interface. - Creating a marketing strategy to promote the launch of POSTE and attract users to the platform. - Conducting coding and development work to ensure the functionality and performance of the app, web, and chrome extension meet the company's standards.

Portfolio Design for Appy.Yo- Google site

The main goal for the project is to create a visually appealing and informative employee portfolio for the Google site of Appy.Yo. The portfolio should showcase the skills, experience, and achievements of the employee in a professional and engaging manner, aligning with the company's digital world theme. This will involve several different steps for the graphic designer, including: - Gathering information about the employee's background, skills, and achievements. - Designing a visually appealing layout for the portfolio. - Incorporating relevant graphics, images, and multimedia elements. - Ensuring the portfolio is optimized for the Google site platform and is mobile-friendly.

Digital Marketing for WeVibe Dating App

The main goal for the project is to create a marketing strategy for the WeVibe dating app, focusing on social media posts and content creation. The strategy should aim to increase user engagement and attract new users to the app. This will involve several different steps for the students, including: - Researching the target audience for the WeVibe app. - Developing a social media content calendar. - Creating engaging and relevant content for social media platforms. - Analyzing the performance of social media posts and making adjustments as needed.