- Location
- Sydney Mines, Nova Scotia, Canada
- Bio
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My name is Logan Serroul, I'm a 4th-year student at CBU in the BBA program, majoring in marketing. I've always had a passion for marketing as it allows me to express myself creatively and meshes well with my interests in data-driven analysis. I look to gain experience in all of the relevant files and finally get to put the information I've gathered to use!
- Resume
- Logan-Serroul (6).pdf
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- Market research Advertising Digital marketing Market expansion Marketing analytics
Skills
Achievements
Latest feedback
Team feedback
Team feedback
Team feedback
Recent projects
Operations and Logistics Management
The primary focus for the student will be: (Remove any that don't apply) Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals. Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes. Talent - Design a new/improved recruitment / onboarding process; develop a diversity and inclusion strategy; design a new/improved Driver engagement program.
Website UI / UX Design & Prototype
Our company would like to explore re-designing our current website. We would like a student(s) to design a new prototype website based off of our current websiteโs design. This will involve: Conducting background research on our existing web application for the product. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly
B2B Corporate Sales Representative
By the end of this project, we expect students to engage our target market of B2B Corporate Sales. Weโd like to know how we can maximize use of different channels and improve our messaging to these potential clients. The main goals weโd like students to help us with include: Seek and build relationships with corporate decision makers to sell a product or service Develop a playbook based on the organization's sales process Gain the trust of potential B2B buyers and recommend solutions that are relevant to these buyersโ pain points and aspirations Create a flow of messaging to encourage prospects to discover the value of their solution
B2B Corporate Sales Representative - 2023
By the end of this project, we expect students to engage our target market of B2B Corporate Sales. Weโd like to know how we can maximize use of different channels and improve our messaging to these potential clients. The main goals weโd like students to help us with include: Seek and build relationships with corporate decision makers to sell a product or service Develop a playbook based on the organization's sales process Gain the trust of potential B2B buyers and recommend solutions that are relevant to these buyersโ pain points and aspirations Create a flow of messaging to encourage prospects to discover the value of their solution
Work experience
Sales Representative
S&P Data
Sydney Mines, Nova Scotia, Canada
April 2022 - July 2022
Sold telecommunications products and dealt with upgrades and support as needed.
Sales/Retention Representative
The Sydney Call Center
Sydney, Nova Scotia, Canada
June 2020 - December 2021
Worked in sales and retention in the call center environment.