Paula Lanza
Educator -
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2
- Location
- Hamilton, Ontario, Canada
- Portals
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Hamilton, Ontario, Canada
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Achievements
Latest feedback
Annamarie von Firley
She / Her
Founder and CEO
December 21, 2023
Experience Feedback
We worked with the students of DeGroote School of Business in the Fall of 2023 on our Digital Advertising project. We had multiple groups of students working in teams to compete for the opportunity to put their final projects to the test by running a 2 week digital advertising campaign with a budget of $500. We met the all of the teams several times as they developed their unique proposals. All of the presentations showed creativity in their variety of proposals. No group presented the same solution as any other. Some the final presentations showed incredible Powerpoint and graphic design skills. It was tough to chose one proposal to grant the digital advertising campaign. The students showed great interest in our brand and a level of professionalism we would not have expected from students who were not already working in the industry. I highly recommend working with this educator, her students, and the DeGroote School of Business.
Digital Marketing
DeGroote School of Business - McMaster University
Digital Marketing Strategy for Adventuretown Toy Emporium's new product Fledglings' Flight
Adventuretown Toy Emporium
Suzanne Winlove-Smith
Ceo, Founder
December 20, 2023
Experience Feedback
We had an incredible experience working with DeGroute, the instructor Paula Lanza, and the students. Paula had the students prepped to complete a very successful marketing campaign that exceeded our expectations. We hope to work with Paula and her students again for another rewarding project.
Digital Marketing
DeGroote School of Business - McMaster University
The Clean Divorce - Marketing, Social media strategy
The Clean Divorce
