Competitive Analysis

We want to better understand how teachers perceive and interact with the software they use. This will help us develop clarity on our competitive advantages and optimize our marketing strategy. We would like to collaborate with students to conduct a competitive analysis of our business. This will involve several different steps for the students, including: Familiarizing themselves with our company, products, and target market. Identifying current and potential future competitors. Creating a matrix identifying features that are similar and different between companies. Bonus steps in the process would also include: Recommending how our company can differentiate itself through products / services and messaging.

Analyzing Major Supply Chains in Canada

The goal of this project is to hire a team of students to write a report analyzing the major supply chains in Canada. The focus should be on the connection points between small crop farms, lumber, minerals, gems, oil, small batch manufacturers, craftsmen, and skills-based services, local distributors and sellers. Additionally, the team should look at small companies that control the whole process from start to finish, such as Stormy Acres, a hops farm that also makes and sells its own soap at markets and fairs.

Website Front End Design and Development for Nomadic Glens

The main goal for the project is to design and build a user-friendly, visually appealing website front end for Nomadic Glens that effectively showcases the company's diverse range of offerings and reflects its commitment to innovation, creativity, and sustainability. The website should provide an engaging and immersive experience for visitors, effectively communicating the company's mission and values.

Industry Research and Analysis for Nomadic Glens

The main goal for the project is to conduct comprehensive research on all industries related to Nomadic Glens, from the raw extracted goods to the finished products and services offered by the company. This includes understanding the supply chain, transportation, storytelling, fine art, and ecovillage design industries that intersect with Nomadic Glens' services. The research will provide valuable insights into the market, competition, and potential opportunities for the company's growth and innovation.

Search Engine Optimization Strategy Implementation for Scooli

The main goal for the project is to continue building upon the initial search engine optimization strategy research and come up with a comprehensive implementation plan to drive traffic to Scooli's new site and increase brand awareness amongst educators. This will involve several different steps for the students, including: - Analyzing the current search engine optimization strategy and its effectiveness. - Researching keywords and phrases relevant to educators and the education industry. - Developing an implementation plan for on-page and off-page optimization. - Creating content strategies to improve search engine rankings. - Identifying opportunities for link building and outreach to increase site authority. - Monitoring and reporting on the progress of the implementation plan.