Marketing Strategy Campaign

Why Should You Join?  This project is designed to let students like you use their knowledge of marketing strategies, digital tools, and consumer behavior to help a dynamic company expand its reach. You’ll be working directly with  Judith Silverthorne , CEO and producer at Silverlight Productions, to enhance the marketing efforts for their books and documentaries. What’s in It for You? Real-World Experience : Apply what you've learned in class to create compelling marketing strategies that drive results. Build Your Portfolio : Create professional marketing materials like social media posts, email templates, and promotional graphics. Team Collaboration : Work alongside fellow marketing students to conduct research and implement outreach strategies. Networking Opportunities : Engage with industry contacts and educational facilities to help Silverlight Productions grow its audience. Presentation Skills : Deliver a final presentation showcasing your research, strategies, and the outcomes of your outreach efforts.

DOCUMENTARY DATA LOGGING-TRANSCRIPTION-RESEARCH

The main project goal is to facilitate the organization and accessibility of background material for documentary and book-related projects, particularly in logging film footage/photos, transcribing interviews, conducting marketing and PR research to further the productivity of the company. This requires detailed scrutiny, knowledge of excel spreadsheets, in-depth research skills, curiosity, adaptability to the needs of various projects, creativity and critical thinking, and the possibility of writing material for website promotion.