Social Media Content Creation Project for Brave Soles
The main goal for the project is to create engaging media content for PR and social marketing that can be used across Pinterest, Instagram, and TikTok, while staying true to the brand story of Brave Soles. The project also aims to provide a student with experience in working with a marketing and editorial calendar. The tasks that learners will need to complete to achieve the project goal include: - Researching and understanding the brand story and ethos of Brave Soles. - Creating a content calendar for social media posts across Pinterest, Instagram, and TikTok. - Developing engaging and visually appealing media content that aligns with the brand story. - Collaborating with the Brave Soles team to ensure the content reflects the company's values and mission. - Implementing the content on the designated social media platforms and tracking engagement and reach. - Analyzing the performance of the content and making adjustments based on the data.
Brave Soles' Content Marketing Project
Our project is focused on creating blog and media content for our website and sales pages. We want to create content that can be used across Pinterest, Instagram and TIkTok that is engaging and built off of our brand story. We want to work with a single student looking to gain experience in working with a marketing and editorial calendar.
Brave Soles' Media and PR Asset Creation
Our goal is to create media for PR and social marketing. We want to create content that can be used across Pinterest, Instagram and TIkTok that is engaging and built off of our brand story. We want to work with a single student looking to gain experience in working with a marketing and editorial calendar.
Social Marketing and Brand Ambassadors' Project
We are preparing to re-launch our brand ambassadors program by March 15, 2022. This project involves working with our team to create the content, FAQ's and offers that we want to make available to potential brand ambassadors. This project will start by the first week of March 2023
Brave Soles' Customer Research Project
Our goal is to build our export plan and this project will help us identify potential customers in the areas we want to target this year.
Brave Soles' Media and PR Asset Creation
Our goal is to create media for PR and social marketing and to have it done within a six week time frame. We want to create content that can be used across Pinterest, Instagram and TIkTok that is engaging and built off of our brand story. We are building an extensive editorial calendar and this project will provide various opportunities for students to participate on a team, learn new platforms and tools for business and marketing, as well as contribute to creative projects that we are working on for this business year. Their work will be uploaded to the platforms relevant to the assets that are created, but they will all be located in our team drive for future access, as well.
Brave Soles' Design and Product Launch Project
Our goal is to have a fashion business focused student work with us on the final touches on a product launch we are planning for May of this year.
Social Marketing and Brand Ambassadors' Project
We are preparing to re-launch our brand ambassadors program by March 15, 2022. This project involves working with our team to create the content, FAQ's and offers that we want to make available to potential brand ambassadors. This project will start on February 1 and run until March 15.
Brave Soles' Design and Product Launch Project
Our goal is to work with a design student to design and test a weekend bag for a new launch we are planning. The project should result with a model that is ready to be sent to our supplier and have been vetted and approved by our team.
Brave Soles' Customer Success Project
Our goal is to build our customer loyalty program and create an integration plan for it with our marketing goals.
Brave Soles' Partnership Marketing Experience via Level Up
Our goal is to grow our ambassador program with influencers and marketplaces in preparation for the upcoming spring season.
Brave Soles' Social Marketing Opportunity
Our goal is to work with us to create social media content and work with us in Asana to create a content calendar for 2023.
Brave Soles' Communication and Customer Success Internship with Level UP
Our goal is to overhaul our customer service management processes and identify areas where we can be improving on our customer service experience.
Brave Soles' Email Marketing and PR Opportunity
Our goal is to create up to 10 email and PR flows and templates around our upcoming product launch of accessories. These flows will include working through our audience segmentation and conducting some analysis around our data and metrics for the campaigns.
Brave Soles' Design and Product Launch Project
Our goal is to work with a design student to design and test a slide/slipper model for our sustainable shoe brand, that we would like to launch this year. The project should result with a model that is ready to be sent to our supplier and have been vetted and approved by our team.
Brave Soles' Communication and Customer Success Internship with Level UP
Our goal is to overhaul our customer service management processes and identify areas where we can be improving on our customer service experience.
Brave Soles' Sustainable Materials Research Project with Level Up
Our goal is to complete a research project focused on outreach to tire companies regarding possible collaborations for shoe sole design projects.
Brave Soles' Partnership Marketing Experience via Level Up
Our goal is to grow our online marketplace partnerships via strategic marketing support and online merchandising assets.
Brave Soles' Social Marketing Opportunity with Level Up
Our goal is to clean up our SEO and create a more cohesive content calendar as a result.
Brave Soles' Virtual Internship Opportunity: Marketing
Our organization is able to offer a virtual internship opportunity for 1 marketing student or team. The primary focus for the student will be: Marketing Communications - Recommend changes to advertising and PR materials, work with our marketing team to implement our updated marketing strategy that we have set out Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. SEO Strategy & Recommendations - provide content suggestions and recommendations to increase search visibility Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed using Shopify and our apps within our two online stores Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Zoom video conferencing, phone and, if applicable, we can meet in person from time to time. Primary contact : Christal Earle 905 902 1862 christal@bravesoles.life