Analyzing Survey Data on Caring for an Ex

Spoken Lives: Stories Women Share is seeking to gain meaningful insights from a survey of 500 individuals who answered closed-ended questions about their thoughts about caring for an ex-partner (someone they lived with for over a year). The goal of this project is to analyze the survey data to identify patterns, trends, and significant findings that can be used to inform a new book. The project will involve data cleaning, statistical analysis, and the creation of visual representations of the data. This analysis will help to understand the emotional and other impacts of caring for an ex-partner, providing valuable content for the book. We also got to interview people who had already had this experience. Key tasks include: - Data cleaning and preparation - Statistical analysis to identify key trends and patterns - Creation of visual data representations (charts, graphs) - With Author, interpretation of findings in the context of the book's themes

Research for new book

The main goal is to identify groups of people who would like to take a survey or be interviewed for a book. (their identities will not be used). The subject is niche: Interviewing people who have assisted/supported or cared for their ex when they were sick or even until their death. Need US participants at this time. Twenty-three interviews have been completed (Ontario, Germany, France, Australia) A sub-goal is who will want to read this book and where will we find them? (for example: Death Doulas) This information will be used in the future

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We recently launched Growatyourpace.com and we will continue to promote the first course www.yourapplauseacademy. We are teaching people to 1) Plan 2) Launch and 3) Earn with their own speaker or storytelling series. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as WordPress, MailChimp, etc.

Video clips from Zoom

Our organization wants to create 20 (30-60 second) video clips to use on social media to spotlight past speakers. We would like to collaborate with students to help us tell a compelling story through these short videos. They will be clipped from past Zoom footage.

Digital Content Creation to promote a new Online Course

Positions available: 1 PROJECT SCOPE We need a student to help us develop a digital marketing plan to grow and engage our target market to purchase our online course. We have developed a course (in 3 parts) called Your Applause Academy to establish a speaker or storytelling series. We’d like to test and measure how we can maximize different channels and what will work best. We need content ideas and guidance. We are not keen on paid ads. Going to use organic means first. Pre - sales for this course will launch in July. In September, people can sign up to get the course at the introductory price and regular pricing starts in January. Ultimately, you will be working on content creation and streamlining our marketing plan for our online course (includes video, social media, and other collateral that we can use as go-to marketing tools). A student with excellent writing and Canva skills would be the ideal candidate for this project. Owner can create short videos or supply photos as needed.

Digital Content Creation to promote a new Online Course

Positions available: 1 PROJECT SCOPE We want a student to help us develop a digital plan to grow and engage our target market to purchase our online course. They will be asked to design some templates and come up with slogans and sound bites. We have developed a course (in 3 parts) to establish a speaker series or community online or in person. We’d like to test and measure how we can maximize different channels and what will work best. Sales for this course will launch in February. We will have a pre-launch in late January. Responsibilities Marketing and Communications such as Ad prep, letters, email compositions, social media updates Fluency in social media marketing, including Facebook, Instagram, and LinkedIn (considering Pinterest) Build and manage social media posts to promote course and highlight the creator of the course and her experience Ability to edit and review promotional materials Self sufficient working environment with weekly progress check meetings Create and update Content Calendar with creator of the course Help us refine a budget friendly marketing plan to use in the future Test and refine the messaging we should use to sell product Desired Qualifications Enrolled in a Bachelor’s degree in Marketing, Digital Media, Communication or related field. Excellent understanding of digital marketing and latest social trends Logical thinking and problem-solving skills. Excellent oral and written communication skills. Advanced proficiency in Canva and Eventbrite a plus. Ultimately, you will be working on content creation and streamlining our marketing plan for our online course (includes video, social media, and other collateral that we can use as go-to marketing tools). A student with excellent writing and video editing skills would be the ideal candidate for this project.

Digital Content Creation to promote a new Online Course

Positions available: 1 PROJECT SCOPE We need a student to help us develop a digital marketing plan to grow and engage our target market to purchase our online course. We have developed a course (in 3 parts) to establish a speaker series or community online or in person. We’d like to test and measure how we can maximize different channels and what will work best. We need content ideas and guidance. Sales for this course will launch in February. We will have a pre-launch price in January. People can sign up to get the course at a special price starting in the new year. Responsibilities Marketing and Communications such as Ad prep, letters, email compositions, social media updates Research speaker trends and event themes Fluency in social media marketing, including Facebook, Instagram, and LinkedIn Build and manage social media posts to promote course and highlight the creator of the course and her experience Ability to edit and review promotional materials Self sufficient working environment with weekly progress check meetings Create and update Content Calendar Develop LinkedIn Account to reach our target market Help us refine a budget friendly marketing plan Perfect the messaging we should use to sell product Desired Qualifications Enrolled in a Bachelor’s degree in Marketing, Digital Media, Communication or related field. 1-3 years of relevant experience or equivalent combination of education and experience. Excellent understanding of digital marketing and latest social trends Logical thinking and problem-solving skills. Excellent oral and written communication skills. Advanced proficiency in Canva and Eventbrite a plus. Ultimately, you will be working on content creation and streamlining our marketing plan for our online course (includes video, social media, and other collateral that we can use as go-to marketing tools). A student with excellent writing and Canva skills would be the ideal candidate for this project. Owner can create short videos or supply photos as needed.

Digital Content Creation to promote a new Online Course

Positions available: 1 PROJECT SCOPE We want a student to help us develop a digital plan to grow and engage our target market to purchase our online course. We have developed a course (in 2 parts) to establish a speaker series or community online or in person. We’d like to test and measure how we can maximize different channels and what will work best. Sales for this course will launch in February. We will have a pre-launch price in January. People can sign up to get the course at a special price starting in the new year. Responsibilities Marketing and Communications such as Ad prep, letters, email compositions, social media updates Research speaker trends and event themes Fluency in social media marketing, including Facebook, Instagram, and LinkedIn Build and manage social media posts to promote course and highlight the creator of the course and her experience Ability to edit and review promotional materials Self sufficient working environment with weekly progress check meetings Create and update Content Calendar Develop LinkedIn Account to reach our target market Help us refine a budget friendly marketing plan Perfect the messaging we should use to sell product Desired Qualifications Enrolled in a Bachelor’s degree in Marketing, Digital Media, Communication or related field. 1-3 years of relevant experience or equivalent combination of education and experience. Excellent understanding of digital marketing and latest social trends Logical thinking and problem-solving skills. Excellent oral and written communication skills. Advanced proficiency in Canva and Eventbrite a plus. Ultimately, you will be working on content creation and streamlining our marketing plan for our online course (includes video, social media, and other collateral that we can use as go-to marketing tools). A student with excellent writing and video skills would be the ideal candidate for this project.

Digital Marketing Strategy for Online Course

Elizabeth Verwey has created an online course and wants students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. After selling licenses to open other locations for 5 years, I realized that an online course would be a better way to get this valuable information out into the world. The main questions we’d like students to help us answer are the following: How should we promote our course and company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use? This is the first online course of an established brand and we already have a community who will help spread the word. Our plan is to launch in 2022.

SEO and Social Media Strategy

We are re-vamping our 2 sites (www.officementors.com and www.spokenlives.com. Our team is looking to refine SEO for these 2 new sites. We also need a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization to reach our target market Develop a strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs needed (Canva, Later, etc.) We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Maximize exposure of our free content to generate sales of our Online Course (Part 1 & 2) This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Digital Content Creation

Positions available: 1 PROJECT SCOPE We want a student to help us develop a digital plan to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. Responsibilities Marketing and Communications such as Ad prep, letters, email compositions, social media updates Research speaker trends and event themes Fluency in social media marketing, including Facebook, Instagram, and LinkedIn Build and manage social media posts for various virtual events Ability to edit and review promotional materials Self sufficient working environment with weekly progress check meetings Create and update Content Calendar Develop LinkedIn Account to reach sponsorship Help select which social media channels we should utilize Help us develop a budget friendly advertising plan Refine which messaging we should use? Desired Qualifications Enrolled in a Bachelor’s degree in Marketing, Digital Media, Communication or related field. 1-3 years of relevant experience or equivalent combination of education and experience. Excellent understanding of digital marketing and latest social trends Logical thinking and problem-solving skills. Excellent oral and written communication skills. Advanced proficiency in Canva and Eventbrite a plus. Ultimately, you will be working on content creation and marketing plan for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Digital Marketing Plan

We want students to help us develop a digital plan to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. Responsibilities Marketing and Communications such as Ad prep, letters, email compositions, social media updates Research speaker trends and event themes Fluency in social media marketing, including Facebook, Instagram, and LinkedIn Build and manage social media posts for various virtual events Ability to edit and review promotional materials Self sufficient working environment with weekly progress check meetings Create and update Content Calendar Develop LinkedIn Account to reach sponsorship Help select which social media channels we should utilize Help us develop a budget friendly advertising plan Refine which messaging we should use? Desired Qualifications Enrolled in a Bachelor’s degree in Marketing, Digital Media, Communication or related field. 1-3 years of relevant experience or equivalent combination of education and experience. Excellent understanding of digital marketing and latest social trends Logical thinking and problem-solving skills. Excellent oral and written communication skills. Advanced proficiency in Canva and Eventbrite a plus.

Virtual Internship: Market Research (Targeting Podcasts and Blogs)

Positions available: 1 Our organization is able to offer a virtual internship opportunity for 1 eager student. FOCUS: The primary focus for this project will be to identify (30+) podcasts and blogs that have an audience of women over 40 years of age who may want to interview Elizabeth about Spoken Lives or write about this project. The student will identify the main contact and support her by writing key points to touch upon when Elizabeth films a video message to be sent to these contacts. Elizabeth is also open to coaching as she prepares these videos. GOAL: Our goal at the end of this experience is to secure 10 interviews and 5 blog articles. Facebook live interviews will be considered as well. STRETCH GOAL: Other duties the student may complete could include feedback on our approach to social media and website. We will plan to communicate with our virtual intern using E-mail and text or LinkedIn messaging. Student's primary contact : Elizabeth Verwey, Founder