Augmented Reality Tryon Mirror

This project appeals to students in Computer Science. TNB Glasses is a Canadian eyewear small business, who designs, manufactures and distributes Proudly Canadian eyewear brand: Midas. Midas is an independent Canadian eyewear brand, and has one of the most exciting, colorful, and fashionable collections on the market. We are looking for a Computer Science student team who can help us to develop Augmented Reality Try On mirror, which we can use in our website instead of static tryon. This will help to amplify what makes us unique and create better exposure for our brand.

Website Development

This project appeals to students in Computer Science, who have a passion for fashion. TNB Glasses is a Canadian eyewear small business, who designs, manufactures and distributes Proudly Canadian eyewear brand: Midas. Midas is an independent Canadian eyewear brand, and has one of the most exciting, colorful, and fashionable collections on the market. We are looking for a Computer Science student team who can help us to set up an improved website for Midas Eyewear, which will amplify what makes us unique and create better exposure for our brand, if possible, including an Augmented Reality Try On feature.

Level Up - Business Development Associate - Summer 2023 (Remotely)

This project could appeal to students in any field, who has a passion for Business Development. TNB Glasses is a Canadian eyewear Small Business, who are designing, manufacturing and distributing Proudly Canadian eyewear house brand: Midas. Midas is an Independent Canadian eyewear brand, one of the most exciting, colourful, and fashionable collections on the market. We are looking for teams that can help us grow and amplify what makes us unique and create better messaging for our brand. Our ideal team will have business acumen and skilled in building rapport and partnership with an appetite for experimentation.

Level Up - Web Developer - Summer 2023 (Remotely)

This project appeals to students in Computer Science, who have a passion for fashion. TNB Glasses is a Canadian eyewear small business, who designs, manufactures and distributes Proudly Canadian eyewear brand: Midas. Midas is an independent Canadian eyewear brand, and has one of the most exciting, colourful, and fashionable collections on the market. We are looking for a Computer Science student team who can help us set up a website for Midas Eyewear, which will amplify what makes us unique and create better exposure for our brand. Our ideal team will have great Computer Science skills, UI/UX design, creative acumen and are skilled in storytelling with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and will most importantly be idea-driven.

Level Up - Social Media Manager - Summer 2023 (Remotely)

This project could appeal to students in any field, who has a passion and knowledge of Social Media platforms. TNB Glasses is a Canadian eyewear Small Business, who are designing, manufacturing and distributing Proudly Canadian eyewear house brand: Midas. Midas is an Independent Canadian eyewear brand, one of the most exciting, colourful, and fashionable collections on the market. We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. We would like students to help us with developing and launch a social media and branding strategy to break and grow Midas on social media Our ideal team will have great creative acumen and skilled in storytelling with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.

Market Research Associate - Level Up (Remotely)

This project could appeal to students in any field, including business, arts, science etc. TNB Glasses is a Canadian eyewear designer, manufacturer and distributor of Canadian eyewear brand: Midas. Midas is an exciting, colorful, and fashionable brand, favorite by number of stores across GTA (Great Toronto Area). The students will be supporting our team in the market research and data collection of optical stores information in assigned geographical areas to assist with brand expansion across Canada and beyond. We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research Collecting information from different sources, including IG, Facebook, Google, different review websites Analyzing the data collected from the initial research for this project.

Remote Level Up 2023 Animated Product Video Creation

TNB Glasses is a Canadian eyewear wholesaler and distributor, also designer and manufacturing our own house brand: Midas. Midas is an exciting Independent Canadian eyewear brand, one of the most exciting, colourful, and fashionable local collections on the market. Our organization is looking to develop an animated video about our services. We are looking for a group of students to assist us in the script development, storyboard, scene creation, and animation of this video. We envision this project to include but not be limited to: The creation of a fun and engaging 1-3 minute animation about our services and product functionality that is consistent with our brand guidelines and communication strategy This video will be displayed on our website and shared by email

Social Media Content Producer ( Remotely) - Level Up Spring 2023

This project could appeal to students in digital marketing programs or media production. TNB Glasses is a Canadian eyewear wholesaler and distributor, also designer and manufacturing our own house brand: Midas. Midas is an exciting Independent Canadian eyewear brand, one of the most exciting, colourful, and fashionable local collections on the market. . We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. We would like students to help us with creating entertaining and engaging shareable video content on IG, YouTube and Facebook, and working with our Content Marketing Specialist to create static posts utilizing photography and basic design.. Our ideal team will have great creative acumen and skilled in storytelling and production with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.

Social Media Content Producer - Level Up 2022

This project could appeal to students in digital marketing programs or media production. TNB Glasses is a Canadian eyewear wholesaler and distributor, also designer and manufacturing our own house brand: Midas. Midas is an exciting Independent Canadian eyewear brand, one of the most exciting, colourful, and fashionable collections on the market. . We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. We would like students to help us with creating entertaining and engaging shareable video content on TikTok, IG, YouTube and Facebook, and working with our Content Marketing Specialist to create static posts utilizing photography and basic design.. Our ideal team will have great creative acumen and skilled in storytelling and production with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.

Level Up - Social Media Manager

This project could appeal to students in digital marketing programs or media production. TNB Glasses is a Canadian eyewear wholesaler and distributor, also designer and manufacturing our own house brand: Midas. Midas is an exciting Independent Canadian eyewear brand, one of the most exciting, colourful, and fashionable collections on the market. . We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. We would like students to help us with creating entertaining and engaging shareable video content on TikTok, IG, YouTube and Facebook, and working with our Content Marketing Specialist to create static posts utilizing photography and basic design.. The main tasks for this project will be: · Create video content for all social media platforms · Create consistent promotional messaging · Create image content for all social media platforms · Ensure content is timely and on-trend · Develop a social media strategy to increase community and connection across all relevant platforms (Instagram, TikTok, YouTube, etc). · Uphold brand voice and vision across all social media platforms. · Produce organic social content including photo, video and text-based posts. Examples include behind the scenes, unboxings, styling tips, etc. Our ideal team will have great creative acumen and skilled in storytelling and production with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.

Social Media Manager - Level Up (Remotely)

This project could appeal to students in digital marketing programs or media production. TNB Glasses is a Canadian eyewear wholesaler and distributor, also designer and manufacturing our own house brand: Midas. Midas is an exciting Independent Canadian eyewear brand, one of the most exciting, colourful, and fashionable collections on the market. . We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. Oversee day-to-day management of campaigns and ensure brand consistency Work with brand and social media team to create and implement social media strategies Timely scheduling of social media postings Ensure brand consistency in copy through tone, voice and terminology through various social media channels Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn Provide recommendations for improvements or future campaigns, based on interactions with customer

Social Media Content Producer - Level Up

This project could appeal to students in digital marketing programs or media production. TNB Glasses is a Canadian eyewear wholesaler and distributor, also designer and manufacturing our own house brand: Midas. Midas is an exciting Independent Canadian eyewear brand, one of the most exciting, colourful, and fashionable collections on the market. . We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. We would like students to help us with creating entertaining and engaging shareable video content on TikTok, IG, YouTube and Facebook, and working with our Content Marketing Specialist to create static posts utilizing photography and basic design.. The main tasks for this project will be: · Create video content for all social media platforms · Create consistent promotional messaging · Create image content for all social media platforms · Ensure content is timely and on-trend · Working closely with SEO and content specialist/marketing team Our ideal team will have great creative acumen and skilled in storytelling and production with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.

Social Media Content Creator - Level Up

This project could appeal to students in digital marketing programs or media production. TNB Glasses is a Canadian eyewear wholesaler and distributor, also designer and manufacturing our own house brand: Midas. Midas is an exciting Independent Canadian eyewear brand. We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. We would like students to help us with creating entertaining and engaging shareable video content on TikTok, IG, YouTube and Facebook, and working with our Content Marketing Specialist to create static posts utilizing photography and basic design.. The main tasks for this project will be: · Create video content for all social media platforms · Create consistent promotional messaging · Create image content for all social media platforms · Ensure content is timely and on-trend · Working closely with SEO and content specialist/marketing team Our ideal team will have great creative acumen and skilled in storytelling and production with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.

Sustainability and Social Justice in the Fashion Industry

We are looking for student-consultants to focus research on sustainability and social justice within our organization as it compares to our competitors, identify our needs and provide actionable recommendations, based on in-depth research and analysis. Project may include, but are not limited to: Conducting research on our brands name and how it will resonate in other countries/languages SWOT Analysis Insights, recommendations, and strategies related to the Marketing Mix (Product, Place, Price and Promotion) Competitive strategy highlighting how our product/service offering can be differentiated from competitors Conducting location analysis to determine if and where to expand our business. Investigating the competitive landscape for a prospective market, to identify key messaging for promotions, and how much our target market values sustainability and social justice in consumer brands. Social media marketing campaigns

Marketing & Brand Consulting

Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design prototyping, one-page creations and more! We also need marketing strategy and insights to company partners. Our organization needs market research, data analysis, and various brand strategy frameworks to messaging, positioning, new product development, segmentation, marketing mix, customer experience, etc. We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Logo and/or Name Proposal that highlights brand awareness and brand positioning design prototypes that can be implemented into our marketing collateral Messaging optimization Company rebrand with logo update Conjoint analysis to measure price sensitivity and feature demand

Web Design & Branding Materials

TNB Glasses is a small business entrepreneur since 2017, created our own fashionable and durable Proudly Canadian brand of Optical Frames “Midas” and distributing it to local optical stores. As a small business with very small starting budget and no financial back, we are looking the better way to market ourselves (TNB Glasses Corporation) and our house brand (Midas). We are looking for student-consultants to assist us with the following: Redesign an existing logo or create a new logo (Midas, including suggestion for a new, more appealing Brand Name). Develop branding materials. Provide research data and insights. Design and build a responsive website (for Midas brand). Propose a digital marketing plan Resources Any existing materials we can provide to ensure a complete understanding and smooth collaboration.