SEO and Social Media Strategy
We need to make considerable improvements to our SEO for Fyto and we're looking for your help. Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
iOS app for Fyto Autonomous Wildfire Protection systems
The goal of this project is to design and develop an iOS app for active wildfire monitoring and alerts, and controlling automated wildfire defense technology. The app will be designed to work in conjunction with a satellite-based wildfire detection system, which will provide real-time data and images of active wildfires. The app will display this information on a map, showing the location and size of the fire, as well as other relevant information such as wind direction and speed. The app will also have the ability to send push notifications to users in the vicinity of an active wildfire, providing them with critical information and alerts. Users will also have the option to set custom alerts based on location, distance, and other factors. In addition to providing information about active wildfires, the app will also have the ability to remotely control automated wildfire defense technology, such as fire-retardant dispensing drones, and other firefighting equipment.
iOS app for Fyto Autonomous Wildfire Protection systems
The goal of this project is to design and develop an iOS app for active wildfire monitoring and alerts, and controlling automated wildfire defense technology. The app will be designed to work in conjunction with a satellite-based wildfire detection system, which will provide real-time data and images of active wildfires. The app will display this information on a map, showing the location and size of the fire, as well as other relevant information such as wind direction and speed. The app will also have the ability to send push notifications to users in the vicinity of an active wildfire, providing them with critical information and alerts. Users will also have the option to set custom alerts based on location, distance, and other factors. In addition to providing information about active wildfires, the app will also have the ability to remotely control automated wildfire defense technology, such as fire-retardant dispensing drones, and other firefighting equipment.
Mobile App UI UX Design and Prototype
Our company would like to explore designing a prototype for a native mobile application version of our current web-based product. We would like a group of students to design a prototype mobile application for our current wildfire protection products. This will involve: Research modern UI/UX trends for mobile apps Learn and use various software design tools. We strongly recommend students learn how to use Figma as it is the latest and greatest tool currently available. Creation of a screen-by-screen UX / UI prototype of a native mobile application that can be used on both iOS and Android.
Website Development
We would like a new website for our organization. We would like to work with students to develop a new website for us. Students should be prepared to: Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site. Design with modern design elements in mind, building on modern technologies and trends Use existing public data to make the website more interactive, for example using a list of zip codes that are marked as 'high risk' for wildfires. Our current website is here: www.fytoinc.com More details about the company: Fyto Autonomous Firefighting is a California-based wildfire protection company. Our mission is to end the destruction of private property caused by climate disasters with a specific focus on wildfires.
Design and model a new carbon credit product and revenue stream
The goal of this project is to develop a new carbon credit revenue stream for Fyto, a company that specializes in wildfire protection products. The project will involve conducting market research to identify potential opportunities for a carbon credit revenue stream for Fyto's wildfire protection products. This will include analyzing the current carbon market, identifying gaps in the market, and identifying potential customers and target markets. The team will focus on how the company's wildfire protection products can mitigate the carbon emissions and deforestation caused by wildfires, and how these emissions reduction can be monetized through carbon credits. The team will also develop a financial model to calculate the potential return on investment (ROI) of the carbon credit product and identify any potential risks. Once the product is developed, the team will work to create a marketing and sales strategy to promote the product and generate revenue for Fyto.
Wildfire tracking and prediction satellite design
Fyto has a number of existing technological innovations which rely heavily on external satellite data and these satellites are very out of date in terms of their detection capabilities. Fyto would like to design a low-cost satellite that will continually monitor the earth for markers and wildfire risk. The goal of this project is to design and build a satellite that can scan the Earth for wildfires. The satellite will be equipped with various sensors, including infrared cameras and thermal imaging sensors, to detect and locate active wildfires. It will also have the ability to transmit real-time data and images to ground stations. The satellite will be placed in a low Earth orbit, allowing it to cover a large area of the Earth's surface
Creating graphic design assets
Fyto Autonomous Firefighting is a California-based wildfire protection company. Our mission is to end the destruction of private property caused by wildfires with a specific focus on California and the neighboring states. We're looking for a student to help us with the creation of new graphic design assets. This will include: Coming up with color themes and branding guides that aligns with and builds on our existing branding. Creating graphic design assets for our marketing materials and websites, such as illustrations, 2d or 3d renderings, infographics etc Banner ads for Google SEM and display ads Etc
Website Development
We would like a new website for our organization. The website should be built on Webflow . We would like to work with students to develop a new website for us. Students should be prepared to: Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site. Design with modern design elements in mind, building on modern technologies and trends Use existing public data to make the website more interactive, for example using a list of zip codes that are marked as 'high risk' for wildfires. Our current website is here: www.fytoinc.com More details about the company: Fyto Autonomous Firefighting is a California-based wildfire protection company. Our mission is to end the destruction of private property caused by wildfires with a specific focus on California and the neighboring states. Fyto is targeting homes in the WUI (Wildland Urban Interface) as a large swatch of these homes are unable to get adequate insurance. I'm attaching some photos are a quick video of the product in action but we have a lot more content to share via Google Drive.
Animated Product Video Creation
Fyto Autonomous Firefighting is a California-based wildfire protection company. Our mission is to end the destruction of private property caused by wildfires with a specific focus on California and the neighboring states. Our organization is looking to develop an animated video about our services. We are looking for a group of students to assist us in the script development, storyboard, scene creation, and animation of this video. We envision this project to include but not be limited to: The creation of a fun and engaging 1-3 minute animation about our services and product functionality that is consistent with our brand guidelines and communication strategy This video will be displayed on our website and shared by email Final deliverables should include: A basic video script A voice-over recording of the final video script Video background music A visual storyboard Completed video scenes Icons for individual scenes A completed animated video with all of the elements above
Financial Business Plan
We are looking to launch a new business and would like to involve students in this exciting time as we works to develop a financial business plan. We can provide access to internal documentation other information as needed as well as access to key contacts. We are a b2b and d2c company offering automated wildfire protection products to homeowners. The d2c model will be available on our website www.firefyto.com. The b2b model will sell to partners such as contractors, property developers, insurers etc. We can share sources of revenue and our current information once the project kicks off or with the course administrator. Based on our unique goals and constraints, we would like students to develop a strong, competitive financial business plan, which we can present to investors. The plan should include: Sales forecasting Expense budget Income projections (conservative and aggressive) Assets and liabilities Break-even analysis
Marketing Strategy Plan (grad)
We are a b2b and d2c company offering automated wildfire protection products to homeowners. The d2c model will be available on our website www.firefyto.com. The b2b model will sell to partners such as contractors, property developers, insurers etc. We want students to help us build a marketing strategy plan to engage and grow our target market. A final marketing plan that will consist of: Company Overview Product/Service Overview Marketing Goals/Objectives Target Markets Situational Analysis Pricing Strategy Marketing Channels Marketing Communications Strategy Implementation Contingency Plans A 10-page business report This is a flexible project and the deliverables can be defined in collaboration with the educators.
Create an early warning system for homeowners of approaching wildfires
Fyto Autonomous Firefighting is a California-based wildfire protection company. Our mission is to end the destruction of private property caused by wildfires with a specific focus on California and the neighboring states. As the problem of wildfires grows in scale each year, the risk to homeowners and insurers rises. As the risk rises, insurers withdraw their policies from homeowners with properties in the WUI (wildland urban interface). Redfin estimates that 4.5 million homes will not have insurance against wildfires by the end of 2022. In this project, we would like to create a system that can send an alert to the smartphone of a homeowner if their address is found to be in the path of an active wildfire. The criteria for this system will need to be closely defined with stakeholders, but example requirements are: 1. Is an active wildfire < 5 miles from the registered property address? 2. What environmental factors are being calculated to determine the path of the fire? 3. Is there a low, medium or high probability that the fire will reach their property? 4. Provide an alert when the fire reaches the property. Data to build this system are freely available from various sources. We would need to look at multiple sources to build an accurate system. Some data is given here (not a full list): https://github.com/datadesk/california-fire-zone-analysis https://blogs.bing.com/maps/2018-06/microsoft-releases-125-million-building-footprints-in-the-us-as-open-data https://firms.modaps.eosdis.nasa.gov/usfs/ Some additional information: 1. https://www.latimes.com/projects/la-me-california-buildings-in-fire-zones/
Create a wildfire risk score for US homeowners
Fyto Autonomous Firefighting is a California-based wildfire protection company. Our mission is to end the destruction of private property caused by wildfires with a specific focus on California and the neighboring states. As the problem of wildfires grows in scale each year, the risk to homeowners and insurers rises. As the risk rises, insurers withdraw their policies from homeowners with properties in the WUI (wildland urban interface). Redfin estimates that 4.5 million homes will not have insurance against wildfires by the end of 2022. In this project, we would like to create a system whereby we can calculate the wildfire destruction risk of a specific home. Deliverables for this project are: Determine a list of addresses, or, if that's not possible, then a list of zip codes that are no longer covered by full wildfire insurance Create a wildfire risk score for homeowners. This will consist of evaluating publicly available data to determine the risk index for an address or zip code. For example, a risk score of 90/100 would be a very high risk of wildfire damage within 5 years. These metrics can be defined further and are flexible. You can learn more about our company and products in the attached files and resources.
Digital Content Creation
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Fyto Autonomous Firefighting is a California-based wildfire protection company. Our mission is to end the destruction of private property caused by wildfires with a specific focus on California and the neighboring states. Fyto is targeting homes in the WUI (Wildland Urban Interface) as a large swatch of these homes are unable to get adequate insurance. Our initial target market would be high value homes with a medium to high fire risk in the Southern California area. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.
Market Validation Study
We are a b2b and d2c company offering automated wildfire protection products to homeowners. The d2c model will be available on our website www.firefyto.com. The b2b model will sell to partners such as contractors, property developers, insurers etc. We are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages. To accomplish this, you could focus on providing: Perform customer discovery interviews to understand tier 1 pain points A complete analysis of our current offerings, our target market, and the positioning of our brand. Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc. Executing further market research to develop a comprehensive report of our target market. We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.
Pricing Model Development
We are a b2b and d2c company offering automated wildfire protection products to homeowners. The d2c model will be available on our website www.firefyto.com. The b2b model will sell to partners such as contractors, property developers, insurers etc. We would like you to develop and test a series of pricing model options and present an effective data-based pricing model recommendation for our organization. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market. Current pricing model options are: 1. Packaged products at flat rate 2. Licensing model (with or without contractors as partners) 3. Contractor marketplace fees To accomplish this, we believe you will need to conduct the following research: Our organization’s costs, target customer, revenue targets, and business goals. The competitive landscape of this new market. Organizing focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models. Using targeted online ads to A/B test landing pages with different price models. We want to enter this new market with a proven pricing model so that we can have a successful launch. Final deliverables should include: A written report including an Executive Summary that illustrates your research findings and recommendations on our pricing model. A visual presentation of your research findings and recommendations.
Marketing Strategy Plan
We are a b2b and d2c company offering automated wildfire protection products to homeowners. The d2c model will be available on our website www.firefyto.com. The b2b model will sell to partners such as contractors, property developers, insurers etc. We want students to help us build a marketing strategy plan to engage and grow our target market. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? Perform customer discovery with our customers and partners including homeowners, contractors, realtors, property developers and insurers. How do we effectively and cost-efficiently reach our target audience in Malibu and Mandeville, California? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition? This is a flexible project and the deliverables can be defined in collaboration with the educators.
Product launch plan for automated wildfire protection products for homeowners
Fyto autonomous firefighting is a California-based wildfire protection company. Our mission is to end the destruction of private property caused by wildfires with a specific focus on California and the neighboring states. Fyto has an exclusive license to use a patented sprinkler system in North America. This sprinkler system will douse the home and the area around the home (the fuels) in water and a microbial-based wetting agent. In addition to this, Fyto is developing Fyto Cloud, an artificial intelligence-based system to determine when to enable the sprinkler systems around your home. By using a network of sensors, Fyto Cloud can monitor the environment and selectively enable the sprinklers around the home to reduce the risk of fire ignition. Fyto is targeting homes in the WUI (Wildland Urban Interface) as a large swatch of these homes are unable to get adequate insurance. We call our wildfire defense product ‘FireFyto’. You can see more at www.firefyto.com We need help discovering (listing) all the stakeholders that may be impacted by FireFyto installations, or could be a help or hindrance to the installation of these products for homeowners in California. We also need to determine and analyze the risks associated with FireFyto installations. If there are enough hours on hand by the students, we would like to add a marketing plan and budget. In this project plan, we will expect to see the following: 1. Stakeholders Including business partners for product installations, governmental agencies, homeowners associations, fire departments, contractors, local city agencies, local county agencies, etc. How they would be impacted or benefit from this project How the company can benefit from their support Customer discovery interviews with each stakeholder 2. Marketing plan 3. Budget 4. Risks 5. Project launch criteria