Expansion To Manitoba

PROJECT DESCRIPTION: Aisha Comfortable Coliving Inc. provides an affordable coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We just launched our company in Nova Scotia. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women aged 18+ that empowers women through a housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in the expansion to other provinces in Canada like Manitoba. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. Once we establish our presence by the end of the first phase, we plan to provide the other services mentioned above. However, as we are a startup in Halifax Nova scotia, we lack the necessary tools for in depth research and analysis to launch our services in Manitoba. We need to better understand our potential customers in Manitoba and get an insight about their attitude toward our services. Also, we need help with customer acquisition especially with women homeowners who are most probably not familiar with the concept of coliving. KEY PROJECT ACTIVITIES: Market research and analysis How to acquire and retain customers in Manitoba Learning the attitude toward coliving and our services among potential customers. IDEAL ROLES/: - Market researcher/analyst - Business consultant FINAL PROJECT DELIVERABLES: - Comprehensive analysis and understanding of our potential customers in Manitoba - How to acquire customers and retain them PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Expansion Strategy To British Columbia

PROJECT DESCRIPTION: Aisha Comfortable Coliving Inc. provides an affordable coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We just launched our company in Nova Scotia. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women aged 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in the expansion to other provinces in Canada. In particular, the British Columbia market is promising given the high housing cost in BC. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. Once we establish our presence by the end of the first phase, we plan to provide the other services mentioned above. However, as we are a startup in Halifax Nova scotia, we lack the necessary tools for in depth research and analysis to launch our services in BC. We need a marketing plan that helps us communicate our vision and brand to potential customers in BC. Also, we need help with customer acquisition especially with women homeowners who are most probably not familiar with the concept of coliving. KEY PROJECT ACTIVITIES: Market research and analysis planning for launching our company in BC Learning the attitude toward coliving and our services among potential customers in BC. IDEAL ROLES/: - Digital marketer - Market researcher/analyst - Business consultant FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: - Marketing plan - Market research and analysis - Pricing strategy that fits BC market PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Digital/Social Media Marketing Challenge

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides coliving housing option for single women age 18+. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We have just started the first phase of our company in Halifax Nova Scotia, which is the homeowners and tenants matching. We have developed our operations to be totally done online contrary to the traditional leasing services which mostly take place on the ground with the presence of agents communicating directly with customers. We decided on this strategy to be able to expand to different cities in Canada as we believe our services would be valuable to women across the country. Our challenge is to use a marketing strategy that is totally digital to reach new customers, namely single women homeowners who normally would not share their homes with others but with our matching services they would consider renting to other women. Also, we would like to reach landlords and landladies to use our services where the tenants would be a group of women. As our customers are women age 18+, we have many sub customer segments and we need to use digital marketing that speaks to these different subsegments. We need to use multiple channels to reach our customers e.g., Facebook, Instagram, Youtube and LinkedIn. We would like to use E-mail marketing and google ads as well. I moved to Ottawa to prepare to launch my company in Ontario. So, we would like to engage with potential customers in Ontario. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?? 4 Students TIME COMMITMENT PER STUDENT: 12 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Digital marketing strategy New marketing ideas to create awareness about brand Communicating our vision and core values with the public through different social media channels. Growth marketing plan to Ontario IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Digital marketer Social media engagement specialist Media and communications manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Digital marketing strategy Awareness marketing plan Expansion marketing plan. PROJECT MENTOR NAME/: Aisha ElSherbiny

Homeowners/Tenants Matching Algorithm & Software

Aisha Comfortable Coliving Inc. is a personalized housing service. It matches women homeowners and female tenants age 18+. We also provide an extensive set of services to build community of coliving womens in addition to management services. However, our core service is to match women who are compatible on different attributes to share accomodation. We have developed very detailed set of applications for homeowners and tenants. Based on the data provided in this set of applications we will match homeowners and tenants. We would like your team of students to develop an algorithm/software to match homeowners and tenants based on these applications. Given that applicants will have to answer many questions for the matching to be as successful as possible, we recognize we need a smart algorithm that can handle the collected data. In addition we will need this algorithm to be implemented into a working software.

Web App Development

We would like to redesign the current website and adding new functionalities: - We match women homeowners and female tenants in different cities across Canada. We would like the fees to be proportional to the rent as the rent, and consequently the leasing fees, varies substantially across different cities in Canada. However, our current website is static and we were not able to implement this pricing scheme. So we need the new web app to be dynamic. -- We would like customers to have accounts on our website - We would like homeowners to upload pictures, write text, or locate their property on a map. - Homeowners and tenants fill out applications to match them according to different compatibility dimensions. We need the new web app to save these applications for our review. - We would like to be able to perform data analysis on the data we collect from customers. Therefore we will need the web app to have some data analysis tools. - We need to have a forum like feature where customers can post services they need and other members from the community can respond to these posts. Also, we would like to have the following features: - Search bar - Live chat - Chat bot - Customers can receive newsletters.

Expansion Strategy To British Columbia

PROJECT DESCRIPTION: Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We just launched our company in Nova Scotia. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in the expansion to other provinces in Canada. In particular, the British Columbia market is promising given the high housing cost in BC. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. Once we establish our presence by the end of the first phase, we plan to provide the other services mentioned above. However, as we are a startup in Halifax Nova scotia, we lack the necessary tools for in depth research and analysis of the BC market. While working with your students, we will be able to learn more about potential customers in BC and their attitude toward our service. Your course will help us achieve our goals through providing us with the necessary knowledge to expand to British Columbia. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 4 Students TIME COMMITMENT PER STUDENT: 50 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Market research and analysis Running surveys and conducting focus groups among potential customers IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* - Data analyst - Market researcher FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: - A comprehensive understanding of the local market in BC - Learning the attitude toward coliving and our services among potential customers in BC. - The necessary research to decide which city in BC would be the starting point to expand our services to BC. PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Business Plan To Expand To The US Market

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We just launched our company in Nova Scotia and currently expanding to Ontario. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in the expansion to the US market. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible financially. However, we lack the necessary resources especially on the level of planning and organization. We would like to learn more about the US market in terms of competition and the customers attitude toward the services we will provide. As the US is an extremely large market, we would like to learn what would be the best point of entry and if we could form partnership with one of the industry leaders in the US. Also, we would like to learn the regulations that we should follow and the laws that govern our operations as a foreign company in the US Your course will help us achieve our goals through providing us with the necessary plan to expand to the US market. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 4 Students TIME COMMITMENT PER STUDENT: 60 hours per student KEY PROJECT ACTIVITIES: Outlining how to enter the US market through: Assessment of the US market and deciding on which states would be a better market for our services to start with. providing business strategy that helps us learn about the hiring, regulations, and laws in the US Identifying possible partnerships Operational Strategy IDEAL ROLES/RESPONSIBILITIES:* Business consultant Operations manager Market researcher FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A comprehensive plan to enter the US marketing that includes: Operations Possible partners Schedules, task descriptions, resource allocations, and timelines for implementation PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Understanding The Competition in Ontario

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We just launched our company in Nova Scotia and would like to expand to Ontario. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in expanding to Ontario. However, as we are a startup in Halifax Nova Scotia, we lack the necessary resources to in depth analysis of the market and competition in the largest province in Canada. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. But we need a better understanding of our potential customers in Ontario and how to position our services. As our customers are women age 18+, we have many sub segment customers and we need to understand the best tools to deliver our message for different age groups based on a deep understanding of their persona. We see a great value in this course as it will provide us with the necessary knowledge to launch our services in Ontario. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 60 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Assessment of the Ontario market and potential competition Analysis of our promotional and marketing tools Analysis of our website Analysis of different channels that would best deliver our message to potential customers In depth analysis of our potential customers needs and wants Understanding the customers attitude toward our services IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Digital marketer Market researcher Social media specialist Media and communications manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Analysis of the market in Ontario including understanding our competition and potential customers. Recommendations about the best tools to reach our customers and how deliver our message. PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Web App and Mobile App development

The project consists of two parts: First part: Redesigning the current website and adding new functionalities: - We match women homeowners and female tenants. We would like the fees to be proportional to the rent as the rent, and consequently the leasing fees, varies substantially across different cities in Canada. However, our current website is static and we were not able to implement this pricing scheme -- We would like customers to have accounts on our website - We would like homeowners to upload pictures, write text, or locate their property on a map. Also, we would like to have the following features: - Search bar - Live chat - Chat bot - Customers can receive newsletters. Second part: We would like the students to develop a mobile App for our company. A team of students have already developed a mockup for the mobile App. So we already have the design, we are just looking for the backend development.

Understanding the Customer Journey

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides coliving housing option for single women age 18+. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We have just started the first phase of our company in Halifax Nova Scotia, which is the homeowners and tenants matching. We have developed our operations to be totally done online contrary to the traditional leasing services which mostly take place on the ground with the presence of agents communicating directly with customers. We decided on this strategy to be able to expand to different cities in Canada as we believe our services would be valuable to women across the country. We are planning to expand to Ontario once we perfect our model in Halifax. As our potential customers are not familiar with the services of our company, we are having hard time delivering our message and making our potential customers aware of our brand. Our challenge is to develop a marketing strategy that is totally digital and to reach new customers, namely single women homeowners who normally would not share their homes with others but with our matching services they would consider renting to other women. As our customers are women age 18+, we have many sub customer segments and we need to create marketing plan that speaks to these different subsegments. We need to use multiple channels to reach our customers e.g., Facebook, Instagram, Youtube and LinkedIn. Google ads and email marketing are also important marketing channels that we would like to utilize. We need to better understand our customers, what would motivate them or stop them from using our services. We need to understand how effective our channels of communications with customers and how to improve our communications. We need to identify the gaps in our operations that could hinder the buying process. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 20 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Digital marketing strategy New marketing ideas to create awareness about brand Optimizing our website for google search. Communicating our vision and core values with the public through different media channels. Growth marketing plan to Ontario Analysing our communication channels with potential customers IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Digital marketer Social media engagement specialist Media and communications manager Market analyst FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Digital marketing strategy Awareness marketing plan Expansion marketing plan processes/operations audit PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Marketing Strategy For British Columbia

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We just launched our company in Nova Scotia. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in the expansion to other provinces in Canada. In particular, the British Columbia market is promising given the high housing cost in BC. However, as we are a startup in Halifax Nova scotia, we lack the necessary tools for in depth research of the BC market and developing the necessary marketing strategy and tools. As our customers age is 18+, which spans different age groups, we need different marketing tools and channels that will speak to different customers subsegments. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. Once we establish our presence by the end of the first phase, we plan to provide the other services mentioned above. Your course will help us achieve our goals through providing us with the necessary knowledge of potential customers and market landscape in British Columbia. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 25 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Analysing the market in BC and help us better understand our potential customers in BC Developing marketing strategy Market research Analysing our organization and help us understand where we should improve IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* - Digital marketer - Market researcher FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: - Market analysis - Marketing strategy - Learning the attitude toward coliving and our services among potential customers in BC. PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Marketing Challenge

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides coliving housing option for single women age 18+. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We have just started the first phase of our company in Halifax Nova Scotia, which is the homeowners and tenants matching. We have developed our operations to be totally done online contrary to the traditional leasing services which mostly take place on the ground with the presence of agents communicating directly with customers. We decided on this strategy to be able to expand to different cities in Canada as we believe our services would be valuable to women across the country. Our challenge is to develop a marketing strategy that is totally digital that focuses on social media to reach new customers, namely single women homeowners who normally would not share their homes with others but with our matching services they would consider renting to other women. As our customers are women age 18+, we have many sub customer segments and we need to create social media marketing plan and content that speaks to these different subsegments. We need to use multiple channels to reach our customers e.g., Facebook, Instagram, Youtube and LinkedIn. I moved to Ottawa to prepare to launch my company in Ontario. So, we would like a marketing plan to expand to Ontario, starting in Ottawa, where we see a great opportunity for expansion. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 4 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 36 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Digital marketing strategy New marketing ideas to create awareness about brand Social media content development Communicating our vision and core values with the public through different social media channels. Growth marketing plan to Ontario IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Digital marketer Social media engagement specialist Media and communications manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Digital marketing strategy Social media posts Awareness marketing plan Expansion marketing plan. PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Strategic Planning and Expansion to the US

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. Professional property management services will be offered in a later stage. We just launched our company in Nova Scotia but as the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in expanding to other cities in Canada and the US. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets in North America feasible. However, we are facing multiple challenges. Customers are not aware of the concept of coliving and a great deal of awareness is required. As we intend to develop all of our services online without hiring real estate agents on the ground to meet with customers, we need all of our marketing tools to be done online as well. Developing marketing strategy and events that would fit a large age span, 18+, is a challenge. There is a great need for financial and human resources to undertake such an ambitious project. As we are a startup in Halifax Nova Scotia, we lack the necessary resources and we need help with the strategic planning and implementation to make our vision become a realty. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? One student TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 1000 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Marketing strategy Operational Strategy Financial Analysis Schedules, task descriptions, resource allocations, and timelines for implementation IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Digital marketer Operations manager Social media specialist Media and communications manager Financial analyst FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A comprehensive plan to enter the Ontario market that includes: Operations Expansion plan Required funds Digital marketing strategy Schedules, task descriptions, resource allocations, and timelines for implementation PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Strategic planning

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. Professional property management services will be offered in a later stage. We just launched our company in Nova Scotia but as the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in expanding to other cities in Canada. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. However, we are facing multiple challenges. Customers are not aware of the concept of coliving and a great deal of awareness is required. As we intend to develop all of our services online without hiring real estate agents on the ground to meet with customers, we need all of our marketing tools to be done online as well. Developing marketing strategy and events that would fit a large age span, 18+, is a challenge. There is a great need for financial and human resources to undertake such an ambitious project. As we are a startup in Halifax Nova Scotia, we lack the necessary resources and we need help with the strategic planning and implementation to make our vision become a realty. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 40 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Marketing strategy Operational Strategy Financial Analysis Schedules, task descriptions, resource allocations, and timelines for implementation IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Digital marketer Operations manager Social media specialist Media and communications manager Financial analyst FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A comprehensive plan to enter the Ontario market that includes: Operations Expansion plan Required funds Digital marketing strategy Schedules, task descriptions, resource allocations, and timelines for implementation PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Understanding Our Potential Customers in Washington D.C.

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We launched our company in Nova Scotia, Canada and would like to expand to major cities in North America. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in expanding to other cities in North America as Washington D.C. However, as we are a startup in Halifax Nova Scotia, we lack the necessary resources for in depth analysis of our potential customers personas in Washington D.C. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. But we need a better understanding of our potential customers especially that our services have a strong social component to it. As our customers are women age 18+, we have many sub segment customers and we need to understand the best tools to deliver our message for different age groups based on a deep understanding of their needs, wants, culture, challenges and hopes. We see a great value and opportunity in this course as it will provide us with the necessary knowledge to launch our services in Washington D.C. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 40 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Assessment of the Washington D.C. market and potential competition In depth analysis of our potential customers needs and wants Understanding the customers attitude toward our services Analysis of our promotional and marketing tools Analysis of different channels that would best deliver our message to potential customers IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Digital marketer Market researcher Social media specialist Media and communications manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Analysis of the market landscape including understanding our competition and potential customers. Launching strategy Recommendations about the best tools to reach our customers and how deliver our message. PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Understanding The Competition in Ontario

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We just launched our company in Nova Scotia and would like to expand to Ontario. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in expanding to Ontario. However, as we are a startup in Halifax Nova Scotia, we lack the necessary resources to in depth analysis of the market and competition in the largest province in Canada. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. But we need a better understanding of our potential customers in Ontario and how to position our services. As our customers are women age 18+, we have many sub segment customers and we need to understand the best tools to deliver our message for different age groups based on a deep understanding of their persona. We see a great value in this course as it will provide us with the necessary knowledge to launch our services in Ontario. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 60 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Assessment of the Ontario market and potential competition Analysis of our promotional and marketing tools Analysis of our website Analysis of different channels that would best deliver our message to potential customers In depth analysis of our potential customers needs and wants Understanding the customers attitude toward our services IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Digital marketer Market researcher Social media specialist Media and communications manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Analysis of the market in Ontario including understanding our competition and potential customers. Recommendations about the best tools to reach our customers and how deliver our message. PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Social Media Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides coliving housing option for single women age 18+. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We have just started the first phase of our company in Nova Scotia, Canada, which is the homeowners and tenants matching. We have developed our operations to be totally done online contrary to the traditional leasing services which mostly take place on the ground with the presence of agents communicating directly with customers. We decided on this strategy to be able to expand to different cities in Canada, and the US in the future, as we believe our services will be valuable to women in North America. Our challenge is to develop a marketing strategy that is totally digital and to reach new customers, namely single woman homeowners who normally would not share their homes with others but with our matching services they would consider renting to other women. As our customers are women age 18+, we have many sub customer segments and we need to create social media marketing plan that speaks to these different subsegments. We need to use multiple channels to reach our customers e.g., Facebook, Instagram, Youtube and LinkedIn. Also, we would like a growth marketing plan in addition to digital content to expand to other major cities in North America where we see a great opportunity for expansion. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 45 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Developing digital marketing strategy Creating digital content New marketing ideas to create awareness about brand Analysing our current social media platforms Communicating our vision and core values with the public through different media channels. Growth marketing plan IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Digital marketer Social media engagement specialist Media and communications manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Digital marketing strategy Digital content for different channels Awareness marketing plan Expansion marketing plan. PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Marketing Strategy For British Columbia

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We just launched our company in Nova Scotia. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in the expansion to other provinces in Canada. In particular, the British Columbia market is promising given the high housing cost in BC. However, as we are a startup in Halifax Nova scotia, we lack the necessary tools for in depth research of the BC market and developing the necessary marketing strategy and tools. As our customers age is 18+, which spans different age groups, we need different marketing tools and channels that will speak to different customers subsegments. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. Once we establish our presence by the end of the first phase, we plan to provide the other services mentioned above. Your course will help us achieve our goals through providing us with the necessary knowledge and tools to expand to British Columbia. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 6 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 60 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Creating promotion material that convey our message to different customer segments Developing marketing strategy Market research IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* - Digital marketer - Market researcher FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: - Marketing material for different platforms - Marketing strategy - Learning the attitude toward coliving and our services among potential customers in BC. PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Expansion Strategy To British Columbia

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We just launched our company in Nova Scotia. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in the expansion to other provinces in Canada. In particular, the British Columbia market is promising given the high housing cost in BC. However, as we are a startup in Halifax Nova scotia, we lack the necessary tools for in depth research and analysis of the BC market. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. Once we establish our presence by the end of the first phase, we plan to provide the other services mentioned above. Your course will help us achieve our goals through providing us with the necessary knowledge to expand to British Columbia. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 4 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 50 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Market analysis Running surveys and conducting focus groups among potential customers IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* - Data analyst - Market researcher FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: - A comprehensive understanding of the local market in BC - Learning the attitude toward coliving and our services among potential customers in BC. - The necessary research to decide which city in BC would be the starting point to expand our services to BC. PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Social Media Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides coliving housing option for single women age 18+. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We have just started the first phase of our company in Nova Scotia, Canada, which is the homeowners and tenants matching. We have developed our operations to be totally done online contrary to the traditional leasing services which mostly take place on the ground with the presence of agents communicating directly with customers. We decided on this strategy to be able to expand to different cities in Canada, and the US in the future, as we believe our services will be valuable to women in North America. Our challenge is to develop a marketing strategy that is totally digital and to reach new customers, namely single woman homeowners who normally would not share their homes with others but with our matching services they would consider renting to other women. As our customers are women age 18+, we have many sub customer segments and we need to create social media marketing plan that speaks to these different subsegments. We need to use multiple channels to reach our customers e.g., Facebook, Instagram, Youtube and LinkedIn. Also, we would like a growth marketing plan to expand to other major cities in North America where we see a great opportunity for expansion. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 20 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Digital marketing strategy New marketing ideas to create awareness about brand Communicating our vision and core values with the public through different media channels. Growth marketing plan IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Digital marketer Social media engagement specialist Media and communications manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Digital marketing strategy Awareness marketing plan Expansion marketing plan. PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Marketing Challenge

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides coliving housing option for single women age 18+. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We have just started the first phase of our company in Halifax Nova Scotia, which is the homeowners and tenants matching. We have developed our operations to be totally done online contrary to the traditional leasing services which mostly take place on the ground with the presence of agents communicating directly with customers. We decided on this strategy to be able to expand to different cities in Canada as we believe our services would be valuable to women across the country. Our challenge is to develop a marketing strategy that is totally digital and to reach new customers, namely single woman homeowners who normally would not share their homes with others but with our matching services they would consider renting to other women. As our customers are women age 18+, we have many sub customer segments and we need to create social media marketing plan that speaks to these different subsegments. We need to use multiple channels to reach our customers e.g., Facebook, Instagram, Youtube and LinkedIn. Google ads and email marketing are also important marketing channels that we would like to utilize. Also, we would like a growth marketing plan to expand to Ontario where we see a great opportunity for expansion. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 20 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Digital marketing strategy New marketing ideas to create awareness about brand Optimizing our website for google search. Communicating our vision and core values with the public through different media channels. Growth marketing plan to Ontario IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Digital marketer Social media engagement specialist Media and communications manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Digital marketing strategy Awareness marketing plan Expansion marketing plan. PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Launching Strategy To The Ontario Market

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We just launched our company in Nova Scotia and would like to expand to Ontario. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in expanding to Ontario. However, as we are a startup in Halifax Nova Scotia, we lack the necessary resources to plan launching our services in the largest province in Canada. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. Once we establish our presence by the end of the first phase, we plan to provide the other services mentioned above. Your course will help us achieve our goals through providing us with the necessary plan to expand to Ontario HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 30 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Outlining how to launch our company in Ontario through: Assessment of the Ontario market and deciding on which cities would be better market for our services to start with. Marketing strategy Marketing Budgets Operational Strategy Financial Analysis Schedules, task descriptions, resource allocations, and timelines for implementation IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Digital marketer Operations manager Social media specialist Media and communications manager Digital project manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A comprehensive plan to enter the Ontario market that includes: Operations Required funds Digital marketing strategy Schedules, task descriptions, resource allocations, and timelines for implementation PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Expansion Strategy To British Columbia

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We just launched our company in Nova Scotia. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in the expansion to other provinces in Canada. In particular, the British Columbia market is promising given the high housing cost in BC. However, as we are a startup in Halifax Nova scotia, we lack the necessary tools for in depth research and analysis of the BC market. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. Once we establish our presence by the end of the first phase, we plan to provide the other services mentioned above. Your course will help us achieve our goals through providing us with the necessary knowledge to expand to British Columbia. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 4 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 25 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Market analysis Running surveys and conducting focus groups among potential customers IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* - Data analyst - Market researcher FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: - A comprehensive understanding of the local market in BC - Learning the attitude toward coliving and our services among potential customers in BC. - The necessary research to decide which city in BC would be the starting point to expand our services to BC. PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Expansion Strategy To British Columbia

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We just launched our company in Nova Scotia. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in the expansion to other provinces in Canada. In particular, the British Columbia market is promising given the high housing cost in BC. However, as we are a startup in Halifax Nova scotia, we lack the necessary tools for in depth research and analysis of the BC market. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. Once we establish our presence by the end of the first phase, we plan to provide the other services mentioned above. Your course will help us achieve our goals through providing us with the necessary knowledge to expand to British Columbia. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 4 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 25 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Market analysis Running surveys and conducting focus groups among potential customers IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* - Data analyst - Market researcher FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: - A comprehensive understanding of the local market in BC - Learning the attitude toward coliving and our services among potential customers in BC. - The necessary research to decide which city in BC would be the starting point to expand our services to BC. PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Digital Marketing Content And Strategy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. Coliving operators provide professional management and maintenance services for the coliving properties on behalf of the owners and tenants. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. As our customers are women age 18+, we have many sub customer segments and we need to create social media content that speaks to these different subsegments. We need to use multiple channels to reach our customers e.g., Facebook, Instagram, Youtube and LinkedIn. Google ads and email marketing are also important marketing channels that we would like to utilize. Also, we would like the team to design a marketing strategy in addition to creating content,. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT : 70 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Creating visually engaging digital content for our various social media platforms Creating lead generating landing pages to produce email leads and email lists. Recording and airing videos to promote awareness for the business Communicating our vision and core values with the public through different media channels. Marketing strategy design Posting content to different social media platforms IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Digital marketer Social media engagement specialist Media and communications manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Social media posts/ads Webinars/Videos Marketing content including blogs Organizing and Managing ads campaigns PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Kathy Daiz Aisha ElSherbiny

Digital Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. Coliving operators provide professional management and maintenance services for the coliving properties on behalf of the owners and tenants. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. As our customers are women age 18+, we have many sub customer segments and we need to create social media content that speaks to these different subsegments. We need to use multiple channels to reach our customers e.g., Facebook, Instagram, Youtube and LinkedIn. Google ads and email marketing are also important marketing channels that we would like to utilize. Also, we would like the team to design a marketing strategy in addition to creating content,. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Creating visually engaging digital content for our various social media platforms Creating lead generating landing pages to produce email leads and email lists. Recording and airing videos to promote awareness for the business Communicating our vision and core values with the public through different media channels. Marketing strategy design Posting content to different social media platforms IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Digital marketer Social media engagement specialist Media and communications manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Social media posts/ads Webinars Marketing content including blogs Organizing and Managing ads campaigns PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Kathy Daiz Aisha ElSherbiny

Expansion Strategy To The US Market

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing events/activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We just launched our company in Nova Scotia and currently expanding to Ontario. The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in the expansion to the US market. However, we lack the necessary resources especially on the level of planning and organization. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible financially. Once we establish our presence by the end of the first phase, we plan to provide the other services mentioned above. Your course will help us achieve our goals through providing us with the necessary plan to expand to the US market. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 6 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 100 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Outlining how to enter the US market through: Assessment of the US market and deciding on which states would be a better market for our services to start with. Marketing strategy Marketing Budgets Operational Strategy Financial Analysis Schedules, task descriptions, resource allocations, and timelines for implementation IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Financial analyst Operations manager Social media specialist Media and communications manager Digital project manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A comprehensive plan to enter the US marketing that includes: Operations Required funds Digital marketing strategy Schedules, task descriptions, resource allocations, and timelines for implementation PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Aisha ElSherbiny

Event planning

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: The goal of Aisha Comfortable Coliving Inc. is to provide a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. The second phase of the company is to build a fun supportive community of women who colive. For example, if there are 10 houses in a certain neighborhood where women colive then we would like to organize events and activities for these women to meet, get to know each other where friendships form. We would like this project to help us identify these events/activities in addition to a blueprint about how to implement different idea. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 20 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Community events planning Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Community events organizer FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Community events ideas and plans PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: 1- Kathy Diaz 2- Aisha ElSherbiny

Branding and Digital Design

My company Aisha Real Estate Development Inc. is a startup in Halifax with the goal of developing cohousing communities for seniors that are affordable and more importantly developed around the needs of the senior population. Community building events and activities are embedded in the design of these communities. I am working on designing a website that will effectively communicate my vision to seniors and potential investors. I need help with the branding of the website and my business in general. As I am developing my website, I will really need all the material your students will create by the end of the course including logo, copywriting and social media content sample. I am attaching three pictures as an example of the design I intend to implement.

Website Design

My company Aisha Real Estate Development Inc. is a startup in Halifax with the goal of developing cohousing communities for seniors that are affordable and more importantly developed around the needs of the senior population. Community building events and activities are embedded in the design of these communities. For my vision for these communities becomes reality, my company requires a large investment. So I need a website that will communicate my vision to seniors and at the same time attracts investors. Small investors who might be themselves seniors are also welcome to invest in my company. So a website that is seniors friendly and speaks to them and to investors at the same time is so important for my company. I attached pictures for the design I have for such communities.